Writing for Results

Who is this course for?

'Writing for Results' is for anyone wishing to enhance and optimise their written communication skills.

Objectives

This course provides you with the opportunity to develop your writing skills. Throughout the course you will practice revising and amending existing work and produce a piece of persuasive writing.

Benefits

During this course you will:
[*] Learn the value of good written communication that get results
[*] Review, revise and improve existing written work
[*] Examine the process for written communication
[*] Learn key rules for punctuation, grammar, syntax
[*] Produce persuasive writing

Introduction

The importance of good written communication
Impressions
Avoiding poor writing

The Writing Process

Brainstorm
Prewrite
Rough draft
Peer review
Edit
Publish

Understanding your audience

Audience analysis
Establishing credibility and develop trust with your audience
Mistakes to avoid when writing
Projecting a professional image through your written work

Writing persuasively

Techniques
Grammar and Style
Using concrete and specific words
Writing for specific responses
Using dynamic language
Choosing words that express your thoughts

Emails and Reports

Email layout and etiquette
Tips for writing reports

Face-to-face training

Training is held in our modern, comfortable, air-conditioned suites.

Lunch, breaks and timing

A hot lunch is provided at local restaurants near our venues:

• Bloomsbury
• Limehouse

Courses start at 9:30am.

Please aim to be with us for 9:15am.

Browse the sample menus and view joining information (how to get to our venues).

Refreshments

Available throughout the day:

• Hot beverages
• Clean, filtered water
• Biscuits

Virtual training

Regular breaks throughout the day.

Learning tools

In-course handbook

Contains unit objectives, exercises and space to write notes

24 months access to trainers

Your questions answered on our support forum.