Writing for ResultsFace to face / Online public schedule & onsite training. Restaurant lunch included at STL venues.
From £495 List price £650
'Writing for Results' is for anyone wishing to enhance and optimise their written communication skills.
This course provides you with the opportunity to develop your writing skills. Throughout the course you will practice revising and amending existing work and produce a piece of persuasive writing.
Introduction
The importance of good written communication
Impressions
Avoiding poor writing
The Writing Process
Brainstorm
Prewrite
Rough draft
Peer review
Edit
Publish
Understanding your audience
Audience analysis
Establishing credibility and develop trust with your audience
Mistakes to avoid when writing
Projecting a professional image through your written work
Writing persuasively
Techniques
Grammar and Style
Using concrete and specific words
Writing for specific responses
Using dynamic language
Choosing words that express your thoughts
Emails and Reports
Email layout and etiquette
Tips for writing reports
Arguably, the most experienced and highest motivated trainers.
Training is held in our modern, comfortable, air-conditioned suites.
A hot lunch is provided at local restaurants near our venues:
Courses start at 9:30am.
Please aim to be with us for 9:15am.
Browse the sample menus and view joining information (how to get to our venues).
Available throughout the day:
Regular breaks throughout the day.
Contains unit objectives, exercises and space to write notes
Your questions answered on our support forum.
|
|
GMP
Martin Dickinson,
Chief Officer Delegate
A good, relaxed friendly course whereby learning was easy and useful. Some simple skills learned which will be easy to remember for the future.
Writing for Results
The Building Societies Assocation
Samantha Hulass,
Finance Manager
Cannot suggest anything
Writing for Results
| Next date | Location | Price |
|---|---|---|
| Fri 21 Nov | Limehouse | £495 |
| Mon 8 Dec | Online | £495 |
| Mon 22 Dec | Bloomsbury | £495 |
| Thu 8 Jan | Online | £495 |
| Wed 21 Jan | Limehouse | £495 |
| Mon 9 Feb | Online | £495 |
And 27 more dates...
Loading content...
Excellent
Duracell UK
Graham L
Presentation Skills
"Extremely helpful course. Well paced, never felt bored. No topic felt redundant. Andrew was extremely friendly and engaging. Good level of interaction between presenter and us. I definitely feel more confident after today. Would recommend it to anyone."
Tutorials and discussions on MS Office
MS Office tips to save you time
MS Office shortcut keys for all versions
Handy info on industry trends
Latest news & offers
Loading content...
Below are some extracts from our Writing for Results manual.
Introduction
There is much more to business writing than typing an email and pressing send, or to writing and disseminating a report.
The task of writing business documents can be challenging. Poor communication can lead to major misunderstandings, causing problems for business. Having said this, it is possible to put over a clear message to your audience if you are careful, considerate and use a few effective tools, techniques and strategies.
What your messages reveal about you and your company?
In the context of business writing, there is pressure to communicate with a clear, concise message and a style thatconsiders the reader. When you are writing a business communication, you want to enhance your company’s image as well as your own. Writing that is sloppy, full of errors and/or unstructured may leave your audience with a negative impression of you and your employers.
Notes:
The Basics of Communication
Your communication will be more successful if you apply some of the following rules, processes and strategies when writing.
Highlight Benefits, not Features
Features describe characteristics. Benefits relate more to feelings and experiences.Your reader is more likely to care about your message if they can relate it to what matters to them.Focusing on what matters to your audience as an individual will have more impact than sending a general message to a group.
Identify the Purpose of your Writing
Audience
Analysing your audience will reduce nerves, provide focus and enhance clarity, ultimately making the task less daunting and more manageable.
What do you know about your audience?
Know who you want to communicate with
Focus on your audience, not yourself
What does your audience want to read?
How are they likely to respond to what you have to say?
Consider:
Age and gender
Level of education
Language
Position in the organisation
Background/likes/dislikes
Strengths and weaknesses
Knowledge of, and interest in, the communication
Likely responses to your message
Not allthe above will be relevant to every communication you make.
Your audience will affect the way in which you write. For example, are you writing to your boss or responding to a complaint? An email to your boss is likely to be shorter and to the point.A response to a complaint will be longer and the tone much softer.
Listening
You can learn more about your audience by listening. Listening helps you to:
Focus on the other person (try to avoid thinking of your response as they talk)
Value the person you are listening to as an individual, so that you understand ‘where they’re coming from’,and why they are working or speaking as they are
Understand the place the person is coming from;are they trying to sell something to customers?
Develop a good relationship with them
Discern who is interested and who is not (allowing you to concentrate on potential clients)
Ask the right questions
Questioning
Use questions to obtain relevant and specific information about your audience. Express yourself according to whom you are writing.
Types of Questions
ClosedAnswered with Yes or No
OpenProvidethe opportunity for fuller responses
Begin with why, how, who, when, where, what?
Allow respondent to produce more information
FunnelBegin with general questions on a situation, then narrow them down to reach a conclusion
ProbingTo clarify and gather additional information
LeadingDirect respondent in a particular direction
Analyse your Audience
To get your message across, you need to understand your audience. This is more challenging when writing, as the usual clues available during face-to-face communication are missing.
You can build a profile of your audience by asking the following or similar questions:
Name?
Job title?
Us and them - what’s our relationship?
How receptive are they?
What is their prior knowledge?
What questions might they have?
What are their priorities?
What’s in It for Them? (WIIFT)
Knowing, or anticipating information about your audience will help you to connect with them.
TrustScore
4.9
/ 5
2394 reviews
Call for assistance
We will call you back
Formerly Best Training
© 2025 STL. All Rights Reserved.
All prices offered for business users and exclude VAT. E&OE
2nd Floor, CA House, 1 Northey Street, Limehouse Basin, London, E14 8BT, United Kingdom.
