The Beer Game

Introduction and Objectives

Welcome and course overview.
Explanation of the Beer Game and its relevance to supply chain management.

Beer Game Simulation Round 1 Setup

Explanation of game rules and roles: retailer, wholesaler, distributor, factory.
Roles assigned to participants.
Overview of game mechanics: placing orders, managing inventory, and dealing with delays.

Debrief and Analysis

Discussion of results and common challenges encountered.
Review of the bullwhip effect as seen in the game.
Analyse decision-making processes and communication gaps within the team.

Beer Game Simulation Round 2 Setup

Explanation of new game rules and roles.

Second Debrief and Analysis

Discussion of results, challenges and successes.

Engineering/Construction Game Simulation Round 3Setup

Explanation of new scenario game rules and roles.

Key Learnings and Applications

How the Beer Game principles apply to real-world business scenarios.
Strategies for improving supply chain efficiency, reducing costs, and enhancing collaboration.
Q&A session and discussion of practical takeaways for participants’ organisations.

Conclusion and Next Steps

Summary of key lessons learned.
Recommendations for applying insights in participants' businesses.
Feedback and closing remarks.