Mastering Media Interactions

Understanding Media Interaction

Types of Media Interviews:
Preparing for Different Interview Formats
Identifying the challenges of each format
Preparing strategies for effective performance in various settings

Mastering Your Communication

Delivering Your Core Message:
Staying composed under media pressure
Techniques for succinct and powerful communication
Creating Effective Press Releases:
Structuring and prioritising information for maximum impact
Adapting press releases to suit different media channels

Practical Interview Skills and Remote Media

Remote Interview Techniques
Strategies for compensating for the lack of physical presence
Conducting practice sessions with given story outlines
Experiencing various interview styles: friendly, hostile, long, and short

Crisis Management and Personal Impact

Managing negative media coverage
Deciding on response strategies and positions
Knowing when to engage with the media or issue statements
Preparing for Media Engagement:
Assessing the impact of interviews on you and your organisation
Understanding the context of how interviews might be used in larger stories
Techniques to appear confident and in control
Maintaining composure under stress
Identifying Your Personal Style: Recognising and utilising your strengths and unique qualities