Face to face / Online public schedule & onsite training. Restaurant lunch included at STL venues.
From £495 List price £650
This dynamic one-day training course is designed for business professionals seeking to enhance their impact.
Whether you’re a seasoned leader, a salesperson, or an aspiring manager, this program equips you with practical techniques to influence and motivate others effectively.
Dive into the psychology of persuasion, learn compelling messaging strategies, and gain insights into successful communication. Elevate your skills and drive results in today’s competitive landscape.

Understanding Influencing and Persuasion
Introduction to Influence: Explore the psychology behind influence and persuasion.
Effective Communication: Learn how to convey ideas clearly and persuasively.
Building Trust: Understand the role of trust in successful influence.
Techniques for Effective Influence
Listening Skills: Develop active listening techniques to identify key drivers.
Influencing Strategies: Explore various approaches to influence and adapt them to different scenarios.
Overcoming Resistance: Learn how to handle objections and resistance effectively.
Persuasion in Practice
Negotiation Skills: Understand the art of negotiation and persuasive communication.
Creating Compelling Proposals: Craft persuasive proposals that resonate with stakeholders.
Securing Agreement: Techniques for gaining commitment and buy-in.
Applying Influence in Real-world Scenarios
Stakeholder Management: Strategies for building and maintaining positive relationships.
Handling Difficult Conversations: Learn how to influence outcomes during challenging discussions.
Action Planning
Create a tangible action plan with next steps
Arguably, the most experienced and highest motivated trainers.
Training is held in our modern, comfortable, air-conditioned suites.
A hot lunch is provided at local restaurants near our venues:
Courses start at 9:30am.
Please aim to be with us for 9:15am.
Browse the sample menus and view joining information (how to get to our venues).
Available throughout the day:
Regular breaks throughout the day.
Contains unit objectives, exercises and space to write notes
Your questions answered on our support forum.
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RiverStone International
Hannah Noble,
Continuous Improvement Analyst
Really enjoyed the day - friendly people, lunch was a great bonus and lots of relevant learning to take away and implement- perfect course for what I need in Continuous Improvement. Would definitely recommend!
Influence, Persuade, Succeed: Empowering your Performance in Business
Northwestern University In Qatar
Jebaranjani De Rosairo,
Coordinator
Tony was an outstanding instructor—clear, engaging, and deeply insightful. He created a safe space for learning and made the principles of influencing and navigating difficult conversations both practical and empowering.
Influence, Persuade, Succeed: Empowering your Performance in Business
| Next date | Location | Price |
|---|---|---|
| Tue 12 May | Limehouse | £495 |
| Wed 13 May | Online | £495 |
| Wed 10 Jun | Limehouse | £495 |
| Fri 12 Jun | Online | £495 |
| Fri 10 Jul | Bloomsbury | £495 |
| Mon 13 Jul | Online | £495 |
And 26 more dates...
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Excellent
Duracell UK
Graham L
Presentation Skills
"Extremely helpful course. Well paced, never felt bored. No topic felt redundant. Andrew was extremely friendly and engaging. Good level of interaction between presenter and us. I definitely feel more confident after today. Would recommend it to anyone."
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Below are some extracts from our Influence, Persuade, Succeed: Empowering your Performance in Business manual.
People follow credible experts and prefer to say yes to those they like.
Know your audience, be clear and concise, structure your message, tell a story, use evidence, appeal to emotions, be confident, use questions, highlight benefits, use visuals, pause and listen.
The Trust Equation
Credibility, Reliability, Intimacy, Self-orientation.
Push Strategy
Directive approach when solution is known. Used by Sports Direct.
Pull Strategy
Collaborative approach for shared outcomes. Used by John Lewis Partnership.
Logical, Emotional, Habitual, Personal, Organisational, Social.
Interests vs Positions
Focus on why, not what.
BATNA & WATNA
Know your best and worst alternatives.
REACT Model
Respect, Express, Acknowledge, Collaborate, Take Action.
Using 'I' Statements
Reduces defensiveness and encourages responsibility.
Difficult Conversations Framework
Give notice, gather facts, ask questions, discuss, decide.
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