Influence, Persuade, Succeed: Empowering your Performance in Business

Influencing

Core Influencing elements:

·        Trust and Credibility: Built through consistent actions, integrity, and reliability.

·        Relationship Building: Fostering strong, positive connections with others.

·        Role Modelling: Demonstrating desired behaviours for others to emulate.

·        Emotional Intelligence: Understanding and managing one’s own emotions, and empathising with others.

·        Outcome: Achieves buy-in and alignment without direct pressure. It creates a collaborative environment where people are inspired to act in a certain way because they see value in it.

Persuasion

Core Persuasion elements:

·        Logical Reasoning: Using facts, data, and logical arguments to convince others.

·        Emotional Appeals: Connecting on an emotional level to influence decisions.

·        Authority and Expertise: Leveraging one’s position or knowledge to sway opinions.

·        Clear Communication: Articulating points clearly and effectively to make a compelling case.

·        Outcome: Seeks to bring about a specific decision or action in the short term. It often involves overcoming objections and convincing others of the benefits or necessity of a particular choice.

Applications in Business

Influencing

·        Leadership: Influential leaders inspire and guide their teams through vision, values, and behaviour. They cultivate a positive culture and encourage innovation and commitment.

·        Change Management: Effective influencers guide organisations through change by building consensus and fostering a sense of ownership among employees.

·        Team Building: Building strong relationships and trust within a team, influencing members to work collaboratively towards common goals.

Persuasion

·        Sales and Negotiations: Persuasion is crucial in convincing customers to buy products or services and in negotiating deals that are beneficial to the company.

·        Presentations and Pitches: Persuasive skills are vital when presenting ideas to stakeholders, convincing them of the merits of a proposal or strategy.

·        Conflict Resolution: Persuasion helps in resolving conflicts by presenting logical arguments and appealing to common interests to reach a solution.