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View Live Stats View ReviewsIntroduction to Strategy
Face to face / Online public schedule & onsite training. Restaurant lunch included at STL venues.
From £495 List price £650
- 1 day Instructor-led workshop
- Courses never cancelled
- Restaurant lunch
Syllabus
Who is this course for?
This is an introduction course for those within leadership and management or those who plan on career progression.
Benefits
You will be able to develop the necessary knowledge and skills required to take on a strategic role or management position by using practical tools to enable you to think and plan more strategically in the workplace.Course Syllabus
What strategy is?
What is strategy?
Defining strategy
Levels of strategy
Strategy statements
The strategic mindset.
Setting and creating a clear direction
Creation and consistency within the mindset
Strategy and its use in success.
Strategy in action
Creation and consistency within the mindset
When to use strategy in planning.
Evaluating against goals
Flexible and adaption to changes
SWOT and long-term objectives
When to use strategy in decision making.
SMART and Influencing factors.
Prices & Dates
What you get
"What do I get on the day?"
Arguably, the most experienced and highest motivated trainers.
Face-to-face training
Training is held in our modern, comfortable, air-conditioned suites.
Lunch, breaks and timing
A hot lunch is provided at local restaurants near our venues:
- Bloomsbury
- Limehouse
Courses start at 9:30am.
Please aim to be with us for 9:15am.
Browse the sample menus and view joining information (how to get to our venues).
Refreshments
Available throughout the day:
- Hot beverages
- Clean, filtered water
- Biscuits
Online training
Regular breaks throughout the day.
Learning tools
In-course handbook
Contains unit objectives, exercises and space to write notes
24 months access to trainers
Your questions answered on our support forum.
Training formats & Services
Training Formats & Services
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Testimonials
Kao (UK) Limited
Anne Flavill,
Corporate Commercial Strategy & Planning Manager
Difficult on a 1 day training course, but would be good to have more industry examples, and perhaps more theory before the practical sessions. However, info is in supporting training notes, so I can look at these after the course.
Introduction to Strategy
Training manual sample
Below are some extracts from our Introduction to Strategy manual.
What is
Strategy in a Business Context?
In business, strategy refers to a
comprehensive plan or approach that outlines how a company will achieve its vision
and long-term objectives and gain a competitive advantage. It encompasses
decisions about where to compete, how to compete, and how to allocate resources
to maximize the organisation's success.
Key
Components of a Business Strategy:
- Vision and Mission: Defines the long-term purpose and goals
of the organisation. The vision is the aspirational goal, while the
mission outlines the organisation's purpose and primary objectives.
- Objectives: Specific, measurable targets that the
organisation aims to achieve within a certain timeframe. Objectives guide
strategic planning and performance measurement. These objectives can be short, medium or
long term.
- Competitive Advantage: The unique value proposition or set of
advantages that allows a company to outperform its competitors. This could
be through differentiation, cost leadership, innovation, or customer
service.
- Resource Allocation: Deciding how to distribute resources
such as finances, personnel, and technology to support strategic goals.
- Market Positioning: Identifying and establishing a unique
position in the market relative to competitors, including branding,
product offerings, and customer segments.
- Strategic Actions: Specific initiatives and tactics that
will be implemented to achieve strategic goals. These include marketing
campaigns, product development, and expansion plans.
By understanding and applying different types
of strategies, businesses can navigate complex environments and drive
sustainable growth.
Examples of
Business Strategies
Cost Leadership Strategy:
Example: Lidl
·
Strategy: Lidl focuses on offering a wide range of products at the lowest prices.
It achieves this through efficient supply chain management, economies of scale,
and negotiating favourable terms with suppliers.
·
Outcome: This strategy attracts price-sensitive customers and allows Lidl to
maintain a strong competitive position in the retail market.
Differentiation Strategy:
Example: Apple
·
Strategy: Apple differentiates itself through innovative product design,
high-quality materials, and a seamless ecosystem of hardware and software.
Their branding emphasises premium quality and cutting-edge technology.
·
Outcome: This differentiation allows Apple to command higher prices and build a
loyal customer base willing to pay a premium for its products.
Focus Strategy:
Example: Tesla
·
Strategy: Tesla initially focused on the niche market of high-end electric
vehicles (EVs). The company concentrated on creating high-performance electric
cars with advanced technology and appealing design.
·
Outcome: Tesla established itself as a leader in the electric vehicle market and
has expanded its focus to more affordable EVs, while maintaining its reputation
for innovation and performance.
Innovation Strategy:
Example: Google
·
Strategy: Google invests heavily in research and development to drive innovation
across various technology sectors, including search algorithms, cloud
computing, and artificial intelligence. Their strategy involves staying ahead
of technological trends and continuously improving their products.
·
Outcome: Google maintains a competitive edge by offering cutting-edge technology
and expanding its product and service offerings.
Market Penetration Strategy:
Example: Starbucks
·
Strategy: Starbucks focuses on increasing its market share in existing markets
through the expansion of store locations, introducing loyalty programs, and
enhancing the customer experience. They also adapt their menu to local
preferences.
·
Outcome: This strategy has helped Starbucks to become a dominant player in the
global coffeehouse market.
Diversification Strategy:
Example: Amazon
·
Strategy: Amazon started as an online bookstore but diversified into a wide range
of product categories, including electronics, groceries, and cloud computing
services (AWS). They also ventured into content creation and streaming
services.
· Outcome: This diversification strategy reduces reliance on any single revenue stream and positions Amazon as a major player in multiple industries.
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