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Face to face / Online public schedule & onsite training. Restaurant lunch included at STL venues.
From £495 List price £650
- 1 day Instructor-led workshop
- Courses never cancelled
- Restaurant lunch
Syllabus
Who is this course for?
This one-day course is ideal for business professionals at all levels who want to enhance their written communication skills.
Whether you are an executive, manager, or team member responsible for crafting emails, reports, proposals, or any other business documents, this training will provide you with the tools and techniques to write more effectively.
It's also suited for individuals looking to add a creative edge to their business communication, ensuring their messages are clear, engaging, and impactful.
Benefits
Attending this course will significantly improve your ability to produce clear, concise, and compelling business documents.You will learn how to apply creative writing techniques to business contexts, making your communication more engaging and persuasive.
By the end of the day, you'll be equipped with practical skills to write emails, reports, and proposals that stand out, and you'll gain valuable feedback to refine your writing style, enhancing your overall professional effectiveness.
Course Syllabus
Introduction to Creative Business Writing
Explore the power of language and its impact on business branding.
Analyse real-world examples of effective and ineffective business writing.
Discover how to embody your organisation’s ethos through strategic word choice.
Avoiding common pitfalls in business writing.
Crafting Your Corporate Voice
Learn to identify and harness various tones to suit different business contexts.
Master the art of active storytelling to captivate your audience.
Engage in hands-on exercises to refine your writing style.
Audience-Centric Writing
Understand the structures behind successful business narratives.
Tailor your message using the AIDA model to resonate with your target demographic.
Generate fresh ideas to keep your content innovative.
Advanced Writing Techniques
Dive into advanced writing exercises to challenge your creativity.
Develop story arcs that forge a genuine connection with your readers.
Strategies for persuasive writing.
Employ the MAPPED technique for memorable and dynamic business storytelling.
Elevating Your Writing Craft
Overcome common hurdles in the writing process.
Learn the art of brevity to make your writing crisp and clear.
Practice eliminating superfluous elements from your writing.
Collaborative Writing Workshop
Collaborate with peers in a group writing exercise.
Share insights and feedback to collectively improve your writing skills.
Prices & Dates
What you get
"What do I get on the day?"
Arguably, the most experienced and highest motivated trainers.
Face-to-face training
Training is held in our modern, comfortable, air-conditioned suites.
Lunch, breaks and timing
A hot lunch is provided at local restaurants near our venues:
- Bloomsbury
- Limehouse
Courses start at 9:30am.
Please aim to be with us for 9:15am.
Browse the sample menus and view joining information (how to get to our venues).
Refreshments
Available throughout the day:
- Hot beverages
- Clean, filtered water
- Biscuits
Online training
Regular breaks throughout the day.
Learning tools
In-course handbook
Contains unit objectives, exercises and space to write notes
24 months access to trainers
Your questions answered on our support forum.
Training formats & Services
Training Formats & Services
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Learning & Development Resources
Soft Skills Blog
- 12 Tips for Creative Problem Solving
- Business Writing: Tips for Efficient Communication
- Seven Tips for Successful Business Writing
- The Importance of Effective Communication Skills
Infographics
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