Public Speaking with Authenticity and Credibility

Speak with Purpose

What do you want your audience to DO, DECIDE and/or KNOW

What’s the point?

What are the 3 Key Points you need your audience to:

• Know

• Decide

• Do

The Rule of Three

• Friends, Romans, Countrymen (Shakespeare)

• Stop, look, listen

• Blood, sweat and tears (Churchill)

• Good, Better, Best

• The Good, the Bad and the Ugly

• Snap, Crackle and Pop

Structure Your Story

Think of a Story

Beginning

Middle

End

Story Telling

The Beginning

• The Hook

• Clear introduction

A good introduction is:

• Attention grabbing

• Correct for the audience

• Appropriate for the audience

The Hook

Grab attention early

Create Depth and Clarity

The Middle

• Clear and logical narrative

• Well divided sections

• 6-minute re-hook

• Creating depth

• Data – what people know

• Insight – what it means

STAR – used when talking about something you have done

• Situation

• Task

• Action

• Result

• Recommendation

AIDA – used when persuading others

• Attention – grab attention with a powerful opening

• Interest – build interest by relating to the audience

• Desire – show what’s in it for them

• Action – tell them what to do next

Summarise in 3 key points

• Call to action

• Empathy and connection

• Finish with energy and confidence

• Thank you

Ending your Talk

• Don’t apologise, pull a face and rush away

• Make eye contact with everyone

• Smile

• Say ‘Thank you’

• Pause confidently

The Power of Body Language

• Actual meaning of words – 7%

• Tone of voice – 38%

• Body language / non-verbal – 55%