Engage and Grow Your Audience

Face to face / Online closed & onsite training. Restaurant lunch included at STL venues.

1 day Instructor-led workshop

Who is this course for?

This one-day training course is ideal for anyone looking to produce a successful blog, whether for personal or business purposes. It’s perfect for beginners and those who want to refine their blogging skills to better connect with their audience.

Objectives

Essential Blogging Techniques: Learn the key elements that make a blog successful.

Setting Objectives: Define your blogging objectives and target audience.

Audience Engagement: Discover how to attract and retain readers.

SEO Mastery: Optimise your blog for search engines without sacrificing readability.

Content Creation: Craft compelling and evergreen blog posts.

Course Syllabus

Introduction to Blogging

The importance of blogging for business
Blogs as powerful marketing and sales tools

Integrating Blogs with Digital Marketing

Key ingredients for a successful blog
Building a profile and establishing Thought Leadership
Strategies to attract new visitors and readers

Setting Blogging Objectives

Identifying your target audience
Understanding what your audience wants to read
Setting objectives for reader engagement
Developing a comprehensive content strategy
Creating and maintaining a content calendar

SEO Fundamentals for Bloggers

Understanding online reading habits
Selecting effective keywords for SEO
Writing for human readers, not just search engines
Integrating keywords and links naturally

Effective Blog Writing Techniques

Learning from journalistic practices
Creating evergreen content that remains relevant

"What do I get on the day?"

Arguably, the most experienced and highest motivated trainers.

Face-to-face training

Training is held in our modern, comfortable, air-conditioned suites.

Lunch, breaks and timing

A hot lunch is provided at local restaurants near our venues:

Bloomsbury
Limehouse

Courses start at 9:30am.

Please aim to be with us for 9:15am.

Browse the sample menus and view joining information (how to get to our venues).

Refreshments

Available throughout the day:

Hot beverages
Clean, filtered water
Biscuits

Online training

Regular breaks throughout the day.

Learning tools

In-course handbook

Contains unit objectives, exercises and space to write notes

24 months access to trainers

Your questions answered on our support forum.

Training Formats & Services

Training formats available

On-site at your company office UK wide
Closed group at one of our London training venues
Near-site at a location close to you
Bespoke one-to-one basis
Tailored training courses to your requirements
Executive coaching & mentoring

Get On-site/Closed quote

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TrustPilot

Excellent

Duracell UK
Graham L

Presentation Skills

"Extremely helpful course. Well paced, never felt bored. No topic felt redundant. Andrew was extremely friendly and engaging. Good level of interaction between presenter and us. I definitely feel more confident after today. Would recommend it to anyone."

Resources

Blog

Tutorials and discussions on MS Office

Hints & Tips

MS Office tips to save you time

Cheat sheets

MS Office shortcut keys for all versions

Infographics

Handy info on industry trends

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Boost productivity & profitability with STL Training! 💼 ✅ No course cancellations 🖥️ Virtual or in-person in London 🍽️ Lunch included 📚 2 years of support This week: Word Intermediate—graphics, Excel data stl-training.co.uk/order/pricing_…t.co/QSQqMqK3Go