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Influence and Persuasion Skills
Face to face public schedule & onsite training now available. Lunch currently unavailable.
Virtual classroom training continues. Can't find what you are looking for? Get in touch.
- 1 day Instructor-led workshop
Syllabus
Who is this course for?
This course is designed for people who are involved in creating, managing and developing relationships with all stakeholders. Those looking to fully understand Customer’s requirements and wanting to build, manage and optimise Key Account relationships for commercial success.
You may also wish to consider our change management training course London.
Objectives
By the end of the course you will be able to:
- Understand the difference between influence, persuasion and manipulation
- Understand the different behavioural styles of people and the importance of who you are dealing with when it comes to influencing them
- Apply different influencing styles and tactics to your own personal influencing challenges
- Recognise the influencing strengths and powers you have at your fingertips
- Understand the interpersonal and communication skills needed to get other people to agree to give you their support, or comply with your way of working towards the end goal.
Course Syllabus
Understand the difference between Influence, Persuasion (and manipulation)
Benefits to you and/or the organisation
Activity to recognise the differentiators
Understand the Circle of Influence and to re-direct our energies
Looking at opportunities from a different perspective
Setting strategic business objectives
Prioritising Key Accounts and planning for future relationship growth
Understand customer's ROI (return on investment) expectations
Appreciate the importance of setting personal and business objectives
Behavioural Styles
Behavioural style analysis of self and others (questionnaire)
Understand who you are dealing with when it comes to influencing
Building relationships through effective (same style) communication techniques and building rapport with different people
Influencing Styles and Powers
Understanding the pros and cons of each style and when best to use them:
Charisma
Coercion
Emotional Appeal
Reason
Compromise
Participative
Influencing Tactics
Robert Cialdini and the different types of tactics we can use in Influencing
Personal outlook, mindset and behaviour
Trust and Agreement with the Stakeholder
Personal Action Plans
What will you be taking away from today?
What you get
"What do I get on the day?"
Face-to-face training

Training is held in our modern, comfortable, air-conditioned suites.
Lunch
Lunch is provided at a local restaurant or pub. Browse the sample menus:
Breaks and timing
Courses start at 9:30am.
Please aim to be with us for 9:15am.
Joining information (how to get to our venues)
Refreshments
Available throughout the day:
- Hot beverages
- Clean, filtered water
- Biscuits

Virtual training

Regular breaks throughout the day.
Learning tools

In-course handbook
Contains unit objectives, exercises and space to write notes
24 months access to trainers
Your questions answered by qualified trainers online.
Training formats & Services
Training formats available
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