Face to face / Online public schedule & onsite training. Restaurant lunch included at STL venues.
From £495 List price £650
This course is designed for people who are involved in creating, managing and developing relationships with all stakeholders. Those looking to fully understand Customer’s requirements and wanting to build, manage and optimise Key Account relationships for commercial success.
You may also wish to consider our change management training course London.
By the end of the course you will be able to:
Understand the difference between Influence, Persuasion (and manipulation)
Benefits to you and/or the organisation
Activity to recognise the differentiators
Understand the Circle of Influence and to re-direct our energies
Looking at opportunities from a different perspective
Setting strategic business objectives
Prioritising Key Accounts and planning for future relationship growth
Understand customer's ROI (return on investment) expectations
Appreciate the importance of setting personal and business objectives
Behavioural Styles
Behavioural style analysis of self and others (questionnaire)
Understand who you are dealing with when it comes to influencing
Building relationships through effective (same style) communication techniques and building rapport with different people
Influencing Styles and Powers
Understanding the pros and cons of each style and when best to use them:
Charisma
Coercion
Emotional Appeal
Reason
Compromise
Participative
Influencing Tactics
Robert Cialdini and the different types of tactics we can use in Influencing
Personal outlook, mindset and behaviour
Trust and Agreement with the Stakeholder
Personal Action Plans
What will you be taking away from today?
Arguably, the most experienced and highest motivated trainers.
Training is held in our modern, comfortable, air-conditioned suites.
A hot lunch is provided at local restaurants near our venues:
Courses start at 9:30am.
Please aim to be with us for 9:15am.
Browse the sample menus and view joining information (how to get to our venues).
Available throughout the day:
Regular breaks throughout the day.
Contains unit objectives, exercises and space to write notes
Your questions answered on our support forum.
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No Isolation
Max Popp,
Sales Director
Phil, this was amazing!!! I really enjoined the session and learned a lot! thanks
Influence and Persuasion Skills
No Isolation
Simone Isaacs,
AV1 Ambassador
Thoroughly enjoyed today. Thanks so much
Influence and Persuasion Skills
No Isolation
Max Popp,
Sales Director
Phil, this was amazing!!! I really enjoined the session and learned a lot! thanks
Influence and Persuasion Skills
| Next date | Location | Price |
|---|---|---|
| Mon 12 Oct | Bloomsbury | £495 |
| Mon 19 Oct | Online | £495 |
| Wed 11 Nov | Limehouse | £495 |
| Wed 18 Nov | Online | £495 |
| Fri 11 Dec | Bloomsbury | £495 |
| Fri 18 Dec | Online | £495 |
And 24 more dates...
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Below are some extracts from our Influence and Persuasion Skills manual.
Influencing is an active process whereby one person or group modifies the attitudes or behaviour of another person or group by adapting their behaviour and communication style to gain agreement and commitment to ideas and action.
• Inspiring and motivating people to work
towards a common goal or vision
• Spurring someone into action or into
making a decision through communication
Where should we focus our energy?
a. How is your personal energy distributed across the various circles?
b. What happens to your attitude and energy when you focus on the activities in the outer Circle of Concern that are outside of your control?
c. How do you feel when you focus on the activities within your control in the Centre of Focus?
d. What activities can you create in the Centre of Control that can potentially impact the Circle of Influence?
e. How can you move your energy from the outer circle to the inner one? What activities can help you grow your Centre of Focus?
What do you want or need?
Why do you need it?
What is most important to you?
What do they want or need?
Why should they do what you want?
What’s in it for them?
What is most important to them?
• Walk a mile in their shoes
• Put yourself in their place
• Treat others as you would like to be treated
• Treat others as THEY would like to be treated
• Consider what they need to know or may already know
• Emotional Intelligence – this is about you, your self-awareness and
your social-awareness
Charisma
• Use of personality and charm
• If over-used can appear manipulative
Coercion
• Use of insistence or threats
• Over use will result in resentment or retaliation
Emotional Appeal
• Appealing to the feelings and values of others
• Can be counterproductive if the other person feels emotionally manipulated
Reason
• Presenting a well thought out case focusing on logic and rationality.
• Rarely succeeds on its own unless in complete agreement
TrustScore
4.9
/ 5
2493 reviews
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