Introduction to Sales Negotiation

Who is this course for?

This training course is ideal for any sales staff, account manager or purchasing manager who are either new to the negotiation process or who find themselves struggling to get the results they desire from the situation. They may not have negotiated before in any official position or received any prior training, instruction or defined expectation of the sales negotiation process.

You may also wish to consider our assertiveness training London courses.

Benefits

At the end of this course delegates will be able to confidently employ techniques and strategies that will help them to negotiate. They will understand how to achieve a win-win situation that addresses the needs of both parties.

Understanding Negotiation in Sales

Negotiation: what, when and why?
The process of negotiation
Different styles, transactional, collaborating and creative

Preparing for Sales Negotiation

Preparation and planning
Personality profiling – Reading the style of the fellow Negotiator
Communication styles
Building Rapport/Relationships
Determine optimum success options

Understanding Possible Negotiation Outcomes

Win-win
Win-lose
Lose-win
Lose-lose

Working towards Win-Win Negotiations

Initiating, proposing and achieving win-win sales outcomes
Determining limits
Enquiring and listening
Overcoming objections
Opening, conducting and closing negotiations
Applying a win-win approach

Personal Action Plans

Face-to-face training

Training is held in our modern, comfortable, air-conditioned suites.

Lunch, breaks and timing

A hot lunch is provided at local restaurants near our venues:

• Bloomsbury
• Limehouse

Courses start at 9:30am.

Please aim to be with us for 9:15am.

Browse the sample menus and view joining information (how to get to our venues).

Refreshments

Available throughout the day:

• Hot beverages
• Clean, filtered water
• Biscuits

Virtual training

Regular breaks throughout the day.

Learning tools

In-course handbook

Contains unit objectives, exercises and space to write notes

24 months access to trainers

Your questions answered on our support forum.