Learning the art of Successful Selling

clinching those important sales deals

Struggling to meet your monthly sales targets? Learning from the experts may be just what you need! STL offers a  Successful Selling course to a wide range of organisations, from IT and Banking to Sporting Facilities and TV Stations. To increase any company’s profitability, a key ingredient is learning the art of successful selling.

Human Resources and Learning and Development departments select this course because many of their employees need to improve their ability to close more deals. Hence, the course is designed for people who are either starting out in sales or those who want to recharge their existing skills and experience.

After this one-day workshop, delegates will have gained the fundamental skills necessary to understand clients’ needs and deal with clients’ objections.

Learning the art of Successful Selling

Benefits of the course

Companies want their staff to employ techniques and strategies to help them gain:

  • Increased confidence in the art of selling.
  • Improved standards of procedure for building customer relationships
  • Increase in a positive mindset, self-confidence and professionalism.
  • Improved questioning and listening skills.
  • Developing the confidence to up-sell, cross-sell and substitute sell .
  • Demonstrate the ability to understand Customers’ requirements and present perfectly aligned solutions.
  • Improved techniques in handling concerns and objections, and increased confidence in closing the sale.
Valuable Learning Outcomes

The Successful Selling course blends theory and practice to great effect so that the learning is embedded. People learn in different ways. Therefore, once a topic has been introduced, there will be time for group discussion, where ideas, experiences, and real-life situations can be shared.

Following this, delegates get to work together on a practical exercise. This involves applying the skills, techniques, and top tips they have learned, in a safe environment.

One of the biggest benefits of the course is that there are delegates from a wide range of industries.  They openly share their hopes, experiences and challenges in terms of successful selling. Delegates always learn a huge amount from each other.

Delegates have the chance to reflect on their own most important attributes which would make them successful salespeople. In addition, they can identify their current  limitations in terms of mindset. They are also able to list the particular skills they need to improve their listening ability. Attendees gain the ability to make a strong first impression with potential customers.

Throughout the course, delegates work on these areas through discussion, practice, and learning by doing.

 

Those attending get the opportunity to practice role-play . In this way, they can gain valuable feedback about what they are doing well and what they still need to improve.

One of the most important aspects of this course is learning how to deal with objections when selling.

 

Usually, potential clients or customers will have some objections. The ability for a salesperson to uncover a customer’s hidden needs and professionally and assertively deal with objections is a key factor in their ability to close deals and be successful. 

Feedback on the course

 “ The Trainer was very experienced in sales and managing sales teams and his expertise and stories really added value to the workshop. “

“ The tips and techniques and especially role-play practice and feedback was really valuable for me. “

“ Really useful day of training. Thanks STL”

The key to successful business growth and profitability is in learning the art of successful selling.