Personal Branding – Release Your Inner Superhero
Do people in your organisation know what your unique skills and abilities are? You could assume that the impact made by your hard work would show others who you are and what you can do.
However, unless you market yourself, people could see you in a way that limits your potential and your career.
Building your own personal internal PR will have a direct impact on your future career path.
Personal branding allows you to self-manage your life without having to depend on other people. When done with efficiency, personal branding will build your confidence whilst gaining others’ trust through authenticity and credibility.
Personal Branding reinforces who you are & what you stand for
As Stacey Cohen, CEO & President of Co-Communications, says:
“We all need to manufacture our own opportunities and take life by the reigns. Take on more risks, stretch yourself out of your comfort zone, and remove any self-limiting (I can’t) conversations. You need to invest in yourself to build any lacking skills and surround yourself with others that you can learn from. Take advantage of a mentor or coach who can help release your inner superhero.”
What can a Superhero teach us about personal branding?
Superheroes are the ultimate brands. They leave lasting impressions on us and we are attracted to their powers and unique personalities.
We can learn a lot from them!
Every Superhero has a purpose – make sure you have one!
Superman’s purpose is maintaining world peace. Your purpose might not be as far-reaching as that, however, start by defining your purpose– it is who you are and what makes you stand out – your brand! It is how you do your job and why – not what you need to do.
Know your Personal USP
What is your USP? Spiderman can web-crawl, leap over buildings and sense danger better than a spider itself. Everyone knows what he can do and how he uses these powers. Know yours and make sure others know about them as well.
Consistency will build your reputation and make you accountable. A brand tells you what you are going to get – what’s on the tin – just like Ironman! When he’s wearing his Ironman suit, he gains superhuman strength and has amazing flying skills. Be consistent and others will recognise your unique personal powers and more importantly, they will know what they can expect in terms of achievements, productivity and results.
Keep Getting Better!
With his strength, stamina and agility, Batman is at the peak of human perfection having spent his whole life in pursuit of physical excellence through intensive training and dedication. You might not need his strength to achieve your purpose, but you can certainly learn from his personal growth and determination to improve.
A brand that doesn’t grow is stagnant and can fall from people’s awareness. Keep growing your skills and knowledge, or someone else might take your place.
Make yourself known
Superheroes certainly make themselves known – just look at their outfits!!! Engage with industry experts, social influencers etc. through social media. Attend networking events to meet people and use online community discussions.
Network internally beyond your immediate team, ensuring that others know who you are and what you can do for them!
Jo Miller, CEO of Be Leaderly, explains that your personal brand needs to evolve over your career: “Actively seek out and volunteer for high-profile roles and assignments where you can demonstrate your new brand in action.”
Even superheroes can learn! Attend the STL one-day course on Personal Branding Awareness to taker a deeper look into how you can develop your own personal brand.