Face to face / Online public schedule & onsite training. Restaurant lunch included at STL venues.
From £495 List price £650
This one-day course is designed for sales professionals across all industries who are looking to refine their skills in closing sales effectively.
It is ideal for individuals who interact directly with clients and seek to enhance their ability to understand customer needs, overcome objections, and confidently negotiate successful deals.
Whether you are new to sales or have years of experience, this training provides valuable insights and practical techniques to boost your sales performance and achieve measurable results in closing deals
Understanding Customer Psychology
Explore customer buying behaviour and decision-making processes
Techniques for identifying customer needs and motivations
Understanding the emotional triggers that influence purchasing decisions
Effective Communication in Sales
Strategies for building rapport and trust with potential client
Enhancing listening skills to better understand client requirements
Verbal and non-verbal communication techniques in sales
Importance of clarity and concise messaging in sales conversations
Mastering Sales Closing Techniques
Different approaches to closing a sale: direct, assumptive, and consultative.
Exercises to practice closing techniques
Understanding the timing and signals for initiating a close
Crafting compelling closing statements that resonate with the customer
Overcoming Objections
Common sales objections and how to handle them effectively
Techniques for turning objections into opportunities
Building confidence in responding to objections gracefully
Strategies for preemptively addressing potential objections
Negotiation Skills in Sales
Principles of effective negotiation in sales
Strategies for achieving win-win outcomes
Recognising and leveraging negotiation styles
Techniques for maintaining a collaborative atmosphere during negotiations
Arguably, the most experienced and highest motivated trainers.
Training is held in our modern, comfortable, air-conditioned suites.
A hot lunch is provided at local restaurants near our venues:
Courses start at 9:30am.
Please aim to be with us for 9:15am.
Browse the sample menus and view joining information (how to get to our venues).
Available throughout the day:
Regular breaks throughout the day.
Contains unit objectives, exercises and space to write notes
Your questions answered on our support forum.
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| Next date | Location | Price |
|---|---|---|
| Wed 5 Aug | Online | £495 |
| Mon 10 Aug | Bloomsbury | £495 |
| Fri 4 Sep | Online | £495 |
| Wed 9 Sep | Limehouse | £495 |
| Mon 5 Oct | Online | £495 |
| Fri 9 Oct | Bloomsbury | £495 |
And 25 more dates...
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Below are some extracts from our Successful Sales Closing manual.
Closing is not a single moment—it’s a process.
Every step of your sales conversation should be moving the customer closer to a “yes”.
Positional
Starting = best you can possibly win and then go lower
Informative = keep confidential
No regard to forming a lasting relationship
Getting other party make offer first
Integrative
Based on cooperation and problem solving
Multiple issues
Value creation
Sustainable choices
Taking backing and trust
To get rid of pain
To prevent the pain from occurring
To look good
Immediate solutions
Needs
Interests
I need to leave early
Because I’m an experiential learner
I need to do the file
Because it’s falling to bits
The figures need to be amended in this form
Because the figures were out of date
We can’t have this costing as low as that because...
Because this will kill our margins so budget will
Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.
– Brian Tracy
Customers buy BENEFITS that INTEREST them
Features – facts about what your product or service does, the task, or describing your point of view
Benefits – gives customers a reason to buy, explains what’s in it for them. Give the product and service THEIR ‘advantage’.
How can your products service enable your customer to be more
Productive
Efficient
Profitable
Conclude the agreement when you are satisfied that this is a win-win agreement and the other side feels the same way
How does this sound?
I wonder if we could...
Can I check...?
So what we are saying is...
The next step is...
In order to do that, I need...
Follow up with a confirmation email
Communicate internally
Prepare a proposal or contract
Keep the customer informed of progress
TrustScore
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2457 reviews
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Formerly Best Training
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All prices offered for business users and exclude VAT. E&OE
Software Training London Ltd. t/a STL
2nd Floor, CA House, 1 Northey Street,
Limehouse Basin, London, E14 8BT, United Kingdom.
Registered in England and Wales.
