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Customer service - Why it matters to sales and how to improve
In modern business, there are a variety of factors that influence customer behaviour - but customer service is arguably the most important of all. Modern consumers expect businesses to go above and beyond to meet their needs, making customer service arguably the single most important aspect of business operations, and one which has a direct impact on sales and profitability.
There are many aspects of customer service that have been seen to have a direct impact on performance. For example, customers dislike having to repeat themselves or being passed to another representative, instead preferring to explain their problem and have it dealt with quickly and efficiently by just one person. They also identify that the keys to great customer service are competency, convenience, proactivity and personalisation. This is where soft skill training companies can come in handy.
Below you will find an infographic of statistics that serve to underline the importance of customer service, how customer service can be improved, and the impact of customer service on overall business profitability.
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