Face to face / Online public schedule & onsite training. Restaurant lunch included at STL venues.

From £495 List price £650

1 day Instructor-led workshop
Courses never cancelled
Restaurant lunch

This workshop aims to deliver a combination of skills, knowledge and Sales processes to ensure consistently high customer service levels and maximum sales results that are achievable across all departments.

Who is this course for?

This course will benefit any who are involved in sales and customer services.

Objectives

* Improved standards of procedure for building on customer relationships to ensure repeat purchases and encourage word of mouth referrals
* Increased focus on customer service levels provided
* Increase in positive mindset, self confidence and professionalism
* Improved negotiation skills and the confidence to up-sell, cross-sell and substitute sell at every opportunity.
* Demonstrate a willingness and ability to understand Customer's requirements and present perfectly aligned solutions

Benefits

Increased staff confidence in the sales process – accurate planning, targeting and monitoring - resulting in increased levels of sales achieved.

Course Syllabus

* Prospecting for qualified leads
* Targeting and Monitoring
* Setting Goals and Strategies to achieve them
* Questioning Techniques
* Matching and presenting perfectly aligned solutions
* Negotiating Skills
* The Consultative Sales process
* Up-selling, Cross-selling and Substitute Selling
* Confidence in Handling Objections
* Gaining a Commitment
* Developing Relationships
* Planning for future contact and incremental business

View dates & prices

"What do I get on the day?"

Arguably, the most experienced and highest motivated trainers.

Face-to-face training

Training is held in our modern, comfortable, air-conditioned suites.

Lunch, breaks and timing

A hot lunch is provided at local restaurants near our venues:

Bloomsbury
Limehouse

Courses start at 9:30am.

Please aim to be with us for 9:15am.

Browse the sample menus and view joining information (how to get to our venues).

Refreshments

Available throughout the day:

Hot beverages
Clean, filtered water
Biscuits

Online training

Regular breaks throughout the day.

Learning tools

In-course handbook

Contains unit objectives, exercises and space to write notes

24 months access to trainers

Your questions answered on our support forum.

Training Formats & Services

On a public schedule at one of our
London training venues.
On-site at your company office UK wide
Near-site, at a location close to you
Tailored courses to your requirements
Productivity Training Programs
Consultancy

Bespoke one-to-one
Rollout
TNA

Upgrade
Case studies

Summary

Housing Software

George Houldsworth,
Account Manager

Nothing - it was great!

Sales Effectiveness

More testimonials

Public schedule dates

Next date	Location	Price
Tue 6 Jan	Bloomsbury	£495
Tue 13 Jan	Online	£495
Thu 5 Feb	Limehouse	£495
Tue 17 Feb	Online	£495
Thu 5 Mar	Bloomsbury	£495
Mon 23 Mar	Online	£495

And 23 more dates...

Buy now Public schedule Live

Get On-site/Closed quote

Loading content...

TrustPilot

Excellent

Royal College of Physicians
HR & Learning
Magda M

Customer Service Excellence

"STL is a company we value for their knowledgeable and skilled trainers as well as the breath of solutions offered and willingness to support our business in the best possible way whilst achieving great value for money but without compromising on quality."

Resources

Blog

Tutorials and discussions on MS Office

Hints & Tips

MS Office tips to save you time

Cheat sheets

MS Office shortcut keys for all versions

Infographics

Handy info on industry trends

Promotions

Last minute courses

Latest Feedback

98.70% customer recommendation
99.19% training objectives met
226,755 delegates trained
14,566 organisations trained

Latest X / Tweet

Boost productivity & profitability with STL Training! 💼 ✅ No course cancellations 🖥️ Virtual or in-person in London 🍽️ Lunch included 📚 2 years of support This week: Word Intermediate—graphics, Excel data stl-training.co.uk/order/pricing_…t.co/QSQqMqK3Go

Loading content...

Training manual sample

Below are some extracts from our Sales Effectiveness manual.

Upselling, Cross Selling and Substitute Selling

These strategies are essential tools in sales to maximise revenue and improve customer satisfaction by meeting various needs and preferences.

1. Upselling

Upselling involves encouraging the customer to purchase a more expensive or upgraded version of the product or service they are considering. This strategy focuses on increasing the value of the sale by enhancing the customer's purchase.

Example: A customer is interested in buying a basic model of a smartphone. You suggest they consider a higher-end model with better features, such as a larger screen, more storage, and a superior camera. By highlighting the benefits of the more expensive model, the salesperson attempts to persuade the customer to spend more.

Example: In a software service company, a customer is interested in a basic subscription plan that includes limited features. You highlight the benefits of the premium plan, which includes advanced analytics, additional storage, and priority customer support, persuading the customer to upgrade.

2. Cross-Selling

Cross-selling involves suggesting additional, complementary products or services to the customer. This strategy aims to increase the overall value of the sale by offering items that enhance the primary purchase.

Example: A customer buys a laptop, and you suggest purchasing a laptop bag, an extended warranty, and a wireless mouse. These additional items complement the laptop and improve the overall user experience.

Example: In a business consulting firm, a client hires the company for a market research project. You suggest additional services such as competitive analysis and strategic planning workshops to provide a more comprehensive approach to the client's business needs.

3. Substitute Selling

Substitute selling involves recommending an alternative product that can fulfil the customer's needs if the original product is unavailable or if a better option exists. This strategy ensures that the customer leaves satisfied even if their initial choice isn't available.

Example: A customer wants to buy a specific model of a television, but it is out of stock. You suggest a different brand with similar features and a comparable price, ensuring the customer still gets a product that meets their needs.

Example: A customer requests a specific item or service. By asking questions you can recommend a different product or service will better suit their needs.

Upselling: Encouraging the customer to buy a more expensive version or an upgrade of the product.
Cross-Selling: Suggesting complementary products to enhance the primary purchase.
Substitute Selling: Recommending an alternative product when the original choice is unavailable or when a better option is available. These techniques help businesses maximize revenue and improve customer satisfaction by meeting various needs and preferences.

Consider what opportunities you have to Upsell, Cross Sell or Substitute Sell