Public Schedule Face-to-Face & Online Instructor-Led Training - View dates & book

Instructor-led training -

Sales Effectiveness

Face to face / Online public schedule & onsite training. Restaurant lunch included at STL venues.

From £495 List price £650

This workshop aims to deliver a combination of skills, knowledge and Sales processes to ensure consistently high customer service levels and maximum sales results that are achievable across all departments.

Who is this course for?

This course will benefit any who are involved in sales and customer services.

Objectives

* Improved standards of procedure for building on customer relationships to ensure repeat purchases and encourage word of mouth referrals
* Increased focus on customer service levels provided
* Increase in positive mindset, self confidence and professionalism
* Improved negotiation skills and the confidence to up-sell, cross-sell and substitute sell at every opportunity.
* Demonstrate a willingness and ability to understand Customer's requirements and present perfectly aligned solutions

Benefits

Increased staff confidence in the sales process – accurate planning, targeting and monitoring - resulting in increased levels of sales achieved.

Course Syllabus

* Prospecting for qualified leads
* Targeting and Monitoring
* Setting Goals and Strategies to achieve them
* Questioning Techniques
* Matching and presenting perfectly aligned solutions
* Negotiating Skills
* The Consultative Sales process
* Up-selling, Cross-selling and Substitute Selling
* Confidence in Handling Objections
* Gaining a Commitment
* Developing Relationships
* Planning for future contact and incremental business

"What do I get on the day?"

Arguably, the most experienced and highest motivated trainers.

Face-to-face training

lunch

Training is held in our modern, comfortable, air-conditioned suites.

Lunch, breaks and timing

A hot lunch is provided at local restaurants near our venues:

  • Bloomsbury
  • Limehouse

Courses start at 9:30am.

Please aim to be with us for 9:15am.

Browse the sample menus and view joining information (how to get to our venues).

Refreshments

Available throughout the day:

  • Hot beverages
  • Clean, filtered water
  • Biscuits

Online training

online training (virtual)

Regular breaks throughout the day.

Learning tools

in-course handbook

In-course handbook

Contains unit objectives, exercises and space to write notes

24 months access to trainers

Your questions answered on our support forum.

What to expect when training

Training Formats & Services

  • On a public schedule at one of our
    London training venues.
  • On-site at your company office UK wide
  • Near-site, at a location close to you
  • Tailored courses to your requirements
  • Productivity Training Programs
  • Consultancy
  • Bespoke one-to-one
  • Rollout
  • TNA
  • Upgrade
  • Case studies

Summary

Housing Software

gravatar

George Houldsworth,
Account Manager

Nothing - it was great!

More testimonials

Public schedule dates

Next date Location Price
Fri 28 AugBloomsbury £495
Tue 6 OctOnline£495
Thu 29 OctBloomsbury £495
Mon 9 NovOnline£495
Fri 27 NovLimehouse £495
Thu 10 DecOnline£495

And 24 more dates...

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Latest Feedback

  • 98.20% customer recommendation
  • 99.30% training objectives met
  • 237,533 delegates trained
  • 14,821 organisations trained

Latest X / Tweet

  • Our Engaging #NegotiationSkills course is helping professionals handle complex conversations with confidence ✅ Big shout‑out to Hazel for delivering high‑impact training. Support continues via our 2‑year forum 📈 #feedback #ProfessionalDpic.x.com/zwSaDgtLun/zwSaDgtLun
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Training manual sample

Below are some extracts from our Sales Effectiveness manual.

Target the Right Prospects

Together They help salespeople to:

• Work more efficiently

• Focus on high quality opportunities

• Avoid wasted leads

• Improve conversion rates

• Generate more revenue

Targeting

Targeting market challenges and selecting the right potential customers (response to local market needs) means companies focusing their sales effort on the most relevant opportunities.

Instead of trying to sell to everyone, effective salespeople make a conscious decision about who they mainly sell to.

Monitor progress to then predict or solve potential issues before they arise.

Monitoring

• Monitoring means looking and managing prospect over time as they move through the sales process.

• It means that opportunities are tracked, progressed, and reviewed.

Ask Questions That Matter

Effective questioning helps sales people:

• understand the customer’s needs, challenges and goals

• build trust and rapport

• uncover objections and motivations

• position being curious rather than pushy

Open Questions

These encourage detailed answers and conversation.

Closed Questions

Clarify details and confirm information

SPIN Questioning

S - Situation Questions

P - Problem Questions

I - Implication Questions

N - Need-Payoff Questions

Funnel Questioning

Open Questions

Probing

Closed

Confirm Understanding

Why do people buy?

• To get rid of frustration

• To increase wealth they have

• To feel good

Understanding Needs and Interests

Needs

• What is the issue

• Why do you need this

• What happens if this is not solved

 

Identifying individual needs is the process of discovering a customer’s:

• Requirements

• Thoughts

• Feelings

• Motivations

• Expectations

• Experiences

 

Negotiate for Long-Term Success

Listening

• Build rapport and trust

• Understand interests

• Recognise buying signals

• Identify style and adapt

• Summarise

Preparation - Options for mutual gain

1. What can I do in the negotiation that costs me little and is of value to you?

2. What can I take that is of low value to you and is of value to me?

3. Make a list of options you can offer.

4. Evaluate the value of each option.

Negotiating Concessions

• We can do what you need if you can ...

• We can meet your deadline if you can ...

 

Strong post-sale relationships lead to:

• Repeat business

• Referrals

• Upselling and cross selling opportunities

• Increased customer loyalty

 

After the Sale

1. Deliver

2. Support

3. Engage

4. Grow

Connect with us:

0207 987 3777

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