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Introduction to Marketing
Face to face public schedule & onsite training now available. Restaurant lunch included at STL venues.
- 2 days Instructor-led workshop
BenefitsYou will understand and apply essential marketing principles, tools and techniques that can support business growth. The course gives delegates a means for better understanding their organization and customers, and a set of processes that can be used to create, communicate and deliver value that benefits the organization and its stakeholders.
Marketing: Part of the Process
Understanding the importance of marketing
Marketing plan vs. marketing initiatives
Marketing vs. branding
Marketing vs. advertising
Marketing vs. sales
Marketing in a new business ecosystem
Building a Foundation for Marketing Success
Conducting a situational analysis of customers, company, business and competition
Understanding the product features vs. benefits
Defining your problem or opportunity
Developing your research plan
Collecting and analysing data
Knowing your target audience
Developing and Launching Your Marketing Strategy
Establishing a strategic direction that meets your business objectives
Crafting a call to action
Tactics: the marketing mix focused on the 7Ps (product; people; position; physical evidence; place; price; and promotion)
Activation: communication channels to engage your target audience
Defining success factors
Creating a marketing calendar: strategic imperatives
Launching your strategy for success
Measuring and Monitoring Progress
Leveraging analytical tools for website conversions
Analysing data (in relation to your business objectives)
Comparing performance vs. success factors
Revisiting objectives and adjusting marketing tactics
Personal assessment - What will you implement from this learning?
What you get
"What do I get on the day?"
Training is held in our modern, comfortable, air-conditioned suites.
Lunch is provided at a local restaurant or pub. Browse the sample menus:
Breaks and timing
Courses start at 9:30am.
Please aim to be with us for 9:15am.
Joining information (how to get to our venues)
Available throughout the day:
- Hot beverages
- Clean, filtered water