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Introduction to Marketing

  • 2 days Instructor-led workshop
A strong understanding of marketing can support all aspects of your business and the functions within it. Introduction to Marketing training enables the modern business person and entrepreneur to understand the critical role marketing plays and harness marketing principle to drive the business forward. This course is particularly relevant for people who: are new to marketing and lacking formal training; are in a related role such as branding, PR or communications; need to brush up their knowledge after time away from a previous marketing role.

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