Writing Sales Proposals

Who is this course for?

This course is aimed at people who contribute to proposal development, manage the pitch process or create proposals themselves. The course provides processes and techniques that can be used to craft clear, concise and compelling proposals.

Benefits

You will understand and apply tools and techniques that help you to develop proposals that address prospect needs and deliver a competitive edge. The course gives delegates an opportunity to understand how to: gain key information from prospects; manage the pitch process; develop key messages; and plan and draft proposal content.

Understanding Needs: A Consultative Approach

Analysing the brief
Planning for the first meeting
Filling in the gaps: Careful questioning
Offering relevant insights
Establishing trust
Conducting research
Understanding the competition

Managing the Proposal Development Process

Forming your team: roles, skills and responsibilities
Developing a plan, process and timetable

Drafting Your Proposal

Selecting relevant information
Structuring the proposal
Setting a strategy
Developing key messages
Designing slides for impact and clarity
Deciding on tactics
Activities for implementation
Deciding what to say
Going beyond the brief
Anticipating questions and objections

Post Pitch

Winning: tips for starting the relationship strong
Losing: learning valuable lessons
Personal assessment - What will you implement from this learning?
Action planning

Face-to-face training

Training is held in our modern, comfortable, air-conditioned suites.

Lunch

Lunch is provided at a local restaurant or pub. Browse the sample menus:

• Bloomsbury
• Limehouse
• Southwark

Breaks and timing

Courses start at 9:30am.

Please aim to be with us for 9:15am.

Joining information (how to get to our venues)

Refreshments

Available throughout the day:

• Hot beverages
• Clean, filtered water
• Biscuits

Virtual training

Regular breaks throughout the day.

Learning tools

In-course handbook

Contains unit objectives, exercises and space to write notes

24 months access to trainers

Your questions answered by qualified trainers online.