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Writing Sales Proposals
- 1 day Instructor-led workshop
Who is this course for?
This course is aimed at people who contribute to proposal development, manage the pitch process or create proposals themselves. The course provides processes and techniques that can be used to craft clear, concise and compelling proposals.
BenefitsYou will understand and apply tools and techniques that help you to develop proposals that address prospect needs and deliver a competitive edge. The course gives delegates an opportunity to understand how to: gain key information from prospects; manage the pitch process; develop key messages; and plan and draft proposal content.
Understanding Needs: A Consultative Approach
Analysing the brief
Planning for the first meeting
Filling in the gaps: Careful questioning
Offering relevant insights
Understanding the competition
Managing the Proposal Development Process
Forming your team: roles, skills and responsibilities
Developing a plan, process and timetable
Drafting Your Proposal
Selecting relevant information
Structuring the proposal
Setting a strategy
Developing key messages
Designing slides for impact and clarity
Deciding on tactics
Activities for implementation
Deciding what to say
Going beyond the brief
Anticipating questions and objections
Winning: tips for starting the relationship strong
Losing: learning valuable lessons
Personal assessment - What will you implement from this learning?
What you get
Training is held in our modern, comfortable, air-conditioned suites
"What do I get on the day?"
Lunch is provided at a local restaurant or pub. Browse the sample menus:
Breaks and timing
Courses start at 9:30am.
Please aim to be with us for 9:15am.
Joining information (how to get to our venues)
Available throughout the day:
- Hot beverages
- Clean, filtered water