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Face to face / Online public schedule & onsite training. Restaurant lunch included at STL venues.
From £495 List price £650
- 1 day Instructor-led workshop
- Courses never cancelled
- Restaurant lunch
Syllabus
Who is this course for?
For all those professionals who strive to make a better impact in their presentation skills, whether they are already firmly entrenched in a sales career or looking to branch out into high-end marketing and promotions in a direct customer-facing position. This workshop is designed to get you owning-the-room and developing a range of styles that get clients buying. With the correct guidance and practise, how good could you be?
Objectives
- To develop clear and concise ‘purpose'
- To understanding what's-in-it-for-them?
- To investigate the philosophy of sales
- To deliver well-structured and creative presentations that drive sales
- Understanding different presentation styles to suit your audience
- To create and present a real-time presentation
Course Syllabus
Construction Techniques
Understanding why your clients want to buy
Developing content that promotes brand and product
Structure and Props
Why do people buy?
How others have done it
How to position objections as a selling point
How to listen actively
Building rapport
How to present the right signals
Build Your Next Presentation
Pick a product - and design a presentation based on best features
AIDA for dialogue
Closing the sale
Putting it all together - time to practise (with feedback)
Prices & Dates
What you get
"What do I get on the day?"
Arguably, the most experienced and highest motivated trainers.
Face-to-face training
Training is held in our modern, comfortable, air-conditioned suites.
Lunch, breaks and timing
A hot lunch is provided at local restaurants near our venues:
- Bloomsbury
- Limehouse
Courses start at 9:30am.
Please aim to be with us for 9:15am.
Browse the sample menus and view joining information (how to get to our venues).
Refreshments
Available throughout the day:
- Hot beverages
- Clean, filtered water
- Biscuits
Online training
Regular breaks throughout the day.
Learning tools
In-course handbook
Contains unit objectives, exercises and space to write notes
24 months access to trainers
Your questions answered on our support forum.
Training formats & Services
Training Formats & Services
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Learning & Development Resources
Soft Skills Blog
- 15 Tips to Improve Your Presentations Skills
- Effective Presentation Skills
- Add some colour to your presentation with themes in Powerpoint 2010
- Effective Communication - Making an Impact in Meetings
- Learning the art of Successful Selling
- The Secret to Building your Influence in Sales
- How Relationship Building creates SALES in ABUNDANCE
Training manual sample
Below are some extracts from our Powerful Sales Presentations manual.
The AIDA model for structuring sales presentations
By structuring your sales presentation using
the AIDA method, you can effectively guide your prospect through the
decision-making process and increase your chances of closing the sale.
Attention: The first
step is to grab the prospect's attention. This can be achieved through a
striking opening statement, a compelling question, or a powerful visual.
Interest: Once you
have their attention, the next step is to build their interest by providing
more information that is relevant and engaging. Highlight the features and
benefits of your product or service.
Desire: Now that
the prospect is interested, you need to create a strong desire for your
product. Show how it solves their problems and meets their needs better than
other solutions. Use testimonials, case studies, or demonstrations to reinforce
your points.
Action: Finally,
prompt the prospect to take action. Make it clear what you want them to do
next, whether it's signing up for a free trial, scheduling a demo, or making a
purchase. Provide a sense of urgency to encourage immediate action.
Case Study
Imagine you are selling a new software
solution to improve business productivity.
1.
Attention
'Did you know that companies lose an
average of £10,000 every year per employee due to inefficient processes? What
if I told you that there's a way to cut those losses in half?'
2. Interest
'Streamline software, automates your
routine tasks, integrates seamlessly with your existing tools, and provides
real-time analytics to help you make informed decisions quickly. Imagine
freeing up 30% of your team's time to focus on strategic projects.'
3. Desire
'Companies
like XYZ Corp have already seen a 50% increase in productivity after just three
months of using Streamline. Here's what their CEO had to say: 'Streamline has
revolutionised our workflow and saved us thousands of dollars.' Picture your
team achieving similar results and the competitive edge it would give your
business.'
4. Action
'We
can help you transform your business operations and boost productivity?”
1.
“If you sign up for a free 30-day trial of
Streamline today you can see the difference for yourself. Are you happy to go
ahead with that?”
2.
“If
you sign up within the next 48 hours, you'll receive an exclusive onboarding
package at no extra cost. Are you happy for
me to draft a contract?”
Prepare an AIDA script for your product or service based on a customer need
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