The more innovative a company becomes with its data, the faster it can learn from its mistakes and from its own customers. Business software products that help companies manage their data in this way can cost tens of thousands of dollars, which is out of the price range for most small businesses. However, most of these expensive software programs offer the same thing small businesses could learn to create themselves with Microsoft Access training! In this article, we'll look at a few ways that small businesses are improving their businesses using what they've learned in Access training.

Customer relations databases:
Your customers think that they are the only customer and demand to be treated that way. It doesn't matter if you've got 10 customers or 10,000, you can give each one personalized service when you learn to set up a relational database in Access training. Using Access, you can create an issue log so that those who talk to customers can record pertinent details such as the customer's name, account name, the nature of the problem, and any other details specific to your business.

This way the next time a customer calls in, whoever answers can ask, "how did things turn out with xyz problem you had last May?" Software companies can charge exorbitant amounts for this type of personalized software, but you can create it yourself after 3 days of Access training using the software you may already have on your computer.

Inventory management database
If you sell products, you've probably already got some way to track your inventory, but how innovative is it? Does it help you to discover the demographic that enjoys your products and exactly when they like to buy them? The key discovery you'll make in Access training, is how to use a relational database to turn your inventory tracker into a powerful tool to uncover trends, not just tell you when to reorder.

Take for example Joe's Online Birdhouse shop who sells a fairly steady supply of birdhouses and feeders. The company uses a "hobbies" questionnaire on their shopping cart page to get a general idea of their buyer's interests. It isn't until they apply what they learn in Access training that they realize something significant: 85% of those that they enjoy fishing as a pastime all purchased the same type of feeder! The company then decides to run a targeted ad on fishing sites with an image of the feeder and gets explosive results. Now that's marketing!

As you'll learn in Microsoft Access training, a relational database allows you to view the relationships between different types of data to come to new conclusions. In today's business world where information reins king, it is often the way in which businesses interact with their data that determines which companies will jump ahead and which will just get by. The best thing about Microsoft Access is that most companies already have it ready and waiting to be used on every computer in the office.