Face to face / Online closed & onsite training. Restaurant lunch included at STL venues.

1 day Instructor-led

This Google Analytics course is an introduction to successfully use Google Analytics to track your online ROI and marketing campaigns across your website(s).

Who is this course for?

Ideal for those new to web analytics, new to using Google Analytics, or who need a refresher on the basic Google Analytics reports and tools.

Benefits

A basic understanding of key metrics and how to report on site performance by looking at traffic, content, users, and conversions.
Understanding on how to set up an account and the main relevant section within the Google Analytics admin interface
You will learn how to successfully measure your marketing and advertising efforts using campaign and AdWords reports.
You will have a better understanding about your site visitors, the content on your site and how it performs
You will be introduced to the different types of goals and goal configuration, as well as some basic examples of Ecommerce reports.
You will have the ability to set up goal funnels and custom reports

Course Syllabus

Key components & terms of Digital Analytics

Setting up Google Analytics
Account Structure and the Admin interface
Google analytics cookies and settings
Google Analytics Metrics and terminology

Using Google Analytics Reports

Interpreting the data
Segmentation
Dashboards and Shortcuts
Real Time Reporting
Audience Reports
Acquisition Reports
Behaviour Reports
Conversion Reports
Sharing Reports

Customisation:

Events
Data Import
Custom dimensions and custom metrics
Custom reports
Custom Alerts

Product Integrations

AdWords
Google Search Console

Measuring Success

Goals and funnels
Ecommerce Tracking

"What do I get on the day?"

Arguably, the most experienced and highest motivated trainers.

Face-to-face training

Training is held in our modern, comfortable, air-conditioned suites.

Modern-spec IT, fully networked with internet access

Lunch, breaks and timing

A hot lunch is provided at local restaurants near our venues:

Bloomsbury
Limehouse

Courses start at 9:30am.

Please aim to be with us for 9:15am.

Browse the sample menus and view joining information (how to get to our venues).

Refreshments

Available throughout the day:

Hot beverages
Clean, filtered water
Biscuits

Online training

Regular breaks throughout the day.

Learning tools

In-course handbook

Contains unit objectives, exercises and space to write notes

Reference material

Available online. 100+ pages with step-by-step instructions

24 months access to Microsoft trainers

Your questions answered on our support forum.

Training Formats & Services

Training formats available

On-site at your company office UK wide
Closed group at one of our London training venues
Near-site at a location close to you
Bespoke one-to-one basis
Tailored training courses to your requirements
Executive coaching & mentoring

Get On-site/Closed quote

Loading content...

TrustPilot

Excellent

Citigroup
Vice President
D.P.

Top-quality training by friendly instructors in good venues

"I've done several courses with these guys, including Advanced Excel and PowerPoint. The days are well organised and they lay on a great lunch, too. Their tutors are always lively and engaged with attendees. I thoroughly recommend their services."

Resources

Blog

Tutorials and discussions on MS Office

Hints & Tips

MS Office tips to save you time

Cheat sheets

MS Office shortcut keys for all versions

Infographics

Handy info on industry trends

Subscribe

Promotions

Last minute courses

Latest Feedback

98.70% customer recommendation
99.19% training objectives met
226,755 delegates trained
14,566 organisations trained

Latest X / Tweet

Boost productivity & profitability with STL Training! 💼 ✅ No course cancellations 🖥️ Virtual or in-person in London 🍽️ Lunch included 📚 2 years of support This week: Word Intermediate—graphics, Excel data stl-training.co.uk/order/pricing_…t.co/QSQqMqK3Go

TrustScore 4.9 / 5 2394 reviews

Google Analytics Introduction

Syllabus