Google Analytics Introduction

Who is this course for?

Ideal for those new to web analytics, new to using Google Analytics, or who need a refresher on the basic Google Analytics reports and tools.

Benefits

• A basic understanding of key metrics and how to report on site performance by looking at traffic, content, users, and conversions.
  
• Understanding on how to set up an account and the main relevant section within the Google Analytics admin interface
  
• You will learn how to successfully measure your marketing and advertising efforts using campaign and AdWords reports.
  
• You will have a better understanding about your site visitors, the content on your site and how it performs
  
• You will be introduced to the different types of goals and goal configuration, as well as some basic examples of Ecommerce reports.
  
• You will have the ability to set up goal funnels and custom reports
  

Key components & terms of Digital Analytics

Setting up Google Analytics
Account Structure and the Admin interface
Google analytics cookies and settings
Google Analytics Metrics and terminology

Using Google Analytics Reports

Interpreting the data
Segmentation
Dashboards and Shortcuts
Real Time Reporting
Audience Reports
Acquisition Reports
Behaviour Reports
Conversion Reports
Sharing Reports

Customisation:

Events
Data Import
Custom dimensions and custom metrics
Custom reports
Custom Alerts

Product Integrations

AdWords
Google Search Console

Measuring Success

Goals and funnels
Ecommerce Tracking

Face-to-face training

Training is held in our modern, comfortable, air-conditioned suites.

Modern-spec IT, fully networked with internet access

Lunch, breaks and timing

A hot lunch is provided at local restaurants near our venues:

• Bloomsbury
• Limehouse

Courses start at 9:30am.

Please aim to be with us for 9:15am.

Browse the sample menus and view joining information (how to get to our venues).

Refreshments

Available throughout the day:

• Hot beverages
• Clean, filtered water
• Biscuits

Virtual training

Regular breaks throughout the day.

Learning tools

In-course handbook

Contains unit objectives, exercises and space to write notes

Reference material

Available online. 100+ pages with step-by-step instructions

24 months access to Microsoft trainers

Your questions answered on our support forum.