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Face to face / Online closed & onsite training. Restaurant lunch included at STL venues.
- 1 day Instructor-led
Syllabus
Who is this course for?
Ideal for those new to web analytics, new to using Google Analytics, or who need a refresher on the basic Google Analytics reports and tools.
Benefits
- A basic understanding of key metrics and how to report on site performance by looking at traffic, content, users, and conversions.
- Understanding on how to set up an account and the main relevant section within the Google Analytics admin interface
- You will learn how to successfully measure your marketing and advertising efforts using campaign and AdWords reports.
- You will have a better understanding about your site visitors, the content on your site and how it performs
- You will be introduced to the different types of goals and goal configuration, as well as some basic examples of Ecommerce reports.
- You will have the ability to set up goal funnels and custom reports
Course Syllabus
Key components & terms of Digital Analytics
Setting up Google Analytics
Account Structure and the Admin interface
Google analytics cookies and settings
Google Analytics Metrics and terminology
Using Google Analytics Reports
Interpreting the data
Segmentation
Dashboards and Shortcuts
Real Time Reporting
Audience Reports
Acquisition Reports
Behaviour Reports
Conversion Reports
Sharing Reports
Customisation:
Events
Data Import
Custom dimensions and custom metrics
Custom reports
Custom Alerts
Product Integrations
AdWords
Google Search Console
Measuring Success
Goals and funnels
Ecommerce Tracking
What you get
"What do I get on the day?"
Arguably, the most experienced and highest motivated trainers.
Face-to-face training
Training is held in our modern, comfortable, air-conditioned suites.
Modern-spec IT, fully networked with internet access
Lunch, breaks and timing
A hot lunch is provided at local restaurants near our venues:
- Bloomsbury
- Limehouse
Courses start at 9:30am.
Please aim to be with us for 9:15am.
Browse the sample menus and view joining information (how to get to our venues).
Refreshments
Available throughout the day:
- Hot beverages
- Clean, filtered water
- Biscuits
Online training
Regular breaks throughout the day.
Learning tools
In-course handbook
Contains unit objectives, exercises and space to write notes
Reference material
Available online. 100+ pages with step-by-step instructions
24 months access to Microsoft trainers
Your questions answered on our support forum.
Training formats & Services
Training Formats & Services
Training formats available
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