Face to face / Online closed & onsite training. Restaurant lunch included at STL venues.

1 day Instructor-led

Who is this course for?

This course assumes a basic familiarity with Google Analytics reports and metrics, including goals and/or Ecommerce as well as campaign tagging.

Prerequisites

Ideal follow-up for anyone who has attended the Google Analytics Introduction course.

Benefits

You will gain a good understanding of advanced analysis options, such as secondary dimensions and segments
Learn how to customise your google analytics implementation with custom dimensions, custom metrics, data import
Understanding the main relevant section within the Google Analytics admin interface
Audience creation in Google Analytics for search and display campaigns
Understanding how to create and configure Custom Reports and Dashboards with basic introduction to Google Data Studio
Learn about Event Tracking and Virtual page views (non technical)
General overview of Attribution principles and related reports in Google Analytics

Course Syllabus

Advanced Analysis

Secondary dimensions
Custom segments
Enhanced Ecommerce

Advanced reporting

Custom Reports
Introduction to Google Data Studio
Google Analytics pivot tables

Attribution

Multi-channel funnels
Attribution

Customisation

Admin Settings
Events
Data Import
Custom dimensions and custom metrics
Custom Alerts
User ID
Event Tracking & Virtual Page Views
Audiences

"What do I get on the day?"

Arguably, the most experienced and highest motivated trainers.

Face-to-face training

Training is held in our modern, comfortable, air-conditioned suites.

Modern-spec IT, fully networked with internet access

Lunch, breaks and timing

A hot lunch is provided at local restaurants near our venues:

Bloomsbury
Limehouse

Courses start at 9:30am.

Please aim to be with us for 9:15am.

Browse the sample menus and view joining information (how to get to our venues).

Refreshments

Available throughout the day:

Hot beverages
Clean, filtered water
Biscuits

Online training

Regular breaks throughout the day.

Learning tools

In-course handbook

Contains unit objectives, exercises and space to write notes

Reference material

Available online. 100+ pages with step-by-step instructions

24 months access to Microsoft trainers

Your questions answered on our support forum.

Training Formats & Services

Training formats available

On-site at your company office UK wide
Closed group at one of our London training venues
Near-site at a location close to you
Bespoke one-to-one basis
Tailored training courses to your requirements
Executive coaching & mentoring

Get On-site/Closed quote

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TrustPilot

Excellent

Citigroup
Vice President
D.P.

Top-quality training by friendly instructors in good venues

"I've done several courses with these guys, including Advanced Excel and PowerPoint. The days are well organised and they lay on a great lunch, too. Their tutors are always lively and engaged with attendees. I thoroughly recommend their services."

Resources

Blog

Tutorials and discussions on MS Office

Hints & Tips

MS Office tips to save you time

Cheat sheets

MS Office shortcut keys for all versions

Infographics

Handy info on industry trends

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Boost productivity & profitability with STL Training! 💼 ✅ No course cancellations 🖥️ Virtual or in-person in London 🍽️ Lunch included 📚 2 years of support This week: Word Intermediate—graphics, Excel data stl-training.co.uk/order/pricing_…t.co/QSQqMqK3Go

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Google Analytics Intermediate

Syllabus