Creative Writing For Business

Introduction to Creative Business Writing

Explore the power of language and its impact on business branding.
Analyse real-world examples of effective and ineffective business writing.
Discover how to embody your organisation’s ethos through strategic word choice.
Avoiding common pitfalls in business writing.

Crafting Your Corporate Voice

Learn to identify and harness various tones to suit different business contexts.
Master the art of active storytelling to captivate your audience.
Engage in hands-on exercises to refine your writing style.

Audience-Centric Writing

Understand the structures behind successful business narratives.
Tailor your message using the AIDA model to resonate with your target demographic.
Generate fresh ideas to keep your content innovative.

Advanced Writing Techniques

Dive into advanced writing exercises to challenge your creativity.
Develop story arcs that forge a genuine connection with your readers.
Strategies for persuasive writing.
Employ the MAPPED technique for memorable and dynamic business storytelling.

Elevating Your Writing Craft

Overcome common hurdles in the writing process.
Learn the art of brevity to make your writing crisp and clear.
Practice eliminating superfluous elements from your writing.

Collaborative Writing Workshop

Collaborate with peers in a group writing exercise.
Share insights and feedback to collectively improve your writing skills.