Hard sell-style techniques are used across the world to push products, but persuasive communication is fast becoming a popular technique as it gets genuine compromises and rapport going between you and clients.
Good influencing skills are rooted in making suggestions that benefit both yourself and the person you wish to come on board with your plans and project idea.
In the past, you may have had meetings at work with those who use hard sell tactics to get their points across. This is not generally considered to be a form of persuasion, as often in these scenarios the person to benefit most is usually the salesperson and the business they are working for. If you have a product or service that you wish others to get involved with, you may be keen to find out more about influencing techniques, so you are able to expand your skills and increase business.
As previously mentioned, some managers mistake a hard sell and the use of logical arguments as 'persuasive' communication. Indeed, these kinds of techniques have proven their worth in the global market, but there are other ways to get potential clients and your firm on the same page. Before entering into a meeting where you are aware that you are required to present a case to other businesses regarding your product, it is essential to have all the details and information about it to hand.
However, influencing is more than presenting your argument in an authoritative way - it relies instead on subtle communication techniques and an ability to detect the emotional response of those in the meeting. Listeners will be more open to getting on board with your campaigns if they feel your words are based on a solid knowledge base in your topic area. Another important aspect of exerting a strong sense of credibility is the successful partnerships that you form at work.
In this way, strong influencing skills are believed by experts to be part of a process, rather than a singular event, and learning how to foster effective working relationships can help this develop. Finding a common objective with those you are meeting with helps to build a solid rapport. This is an ideal time to agree compromises and show your potential clients how your products or services benefit them and you.
As a contrast, hard sell techniques do not tend to feature much flexibility and may fail at influencing others who do not see the positives of choosing the products offered. Persuasion is not just a verbal medium; in fact it features a range of communication techniques that you may like to use when influencing others to consider your point of view. Having an open body posture is a great way to make others feel relaxed in your company and can boost feelings of trust.
Meanwhile, some people do training courses in this subject to discover their personal persuasive style, like to practice mirroring, which involves subtly reflecting back the speed of speech and non-verbal communication presented by potential clients. In addition to the way you present yourself, experts agree that using software and material that highlight your points professionally are a great way to get people on-side and understanding your objectives.
Logical thought processes are essential to the success of projects, but emotion has a place in the workplace as well in regard to effective influencing techniques. Good persuaders are adaptive in regard to the intensity they apply to their presentations and discussions. They are able to hone in on the general feeling of those attending events or one-to-one meetings. Once they have established the emotional consensus they are able to adapt their talks to suit the tone of the meeting and those attending.
You have permission to publish this article for free providing the "About the Author" box is included in its entirety.
Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity.
Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only.
If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links, without the rel='nofollow' tag.
Software Training London Ltd. owns this article. Please respect the author's copyright and above publication guidelines.
If you do not agree to these terms, please do not use this article.
Thorogood Associates Head Of Finance Elizabeth Chapman
"Jens is a great teacher who radiates enthusiasm about Power BI and excel. The course is a really good introduction to Power BI and has really opened my eyes to see how much it will help me in my role."
BP Product Performance Engineer Peter Kittoe
"I have very recently completed the Excel VBA intro/intermediate course at the Limehouse training site. I thought the course was very well done. The trainer was knowledgeable, patient and interesting with his delivery (which is impressive seeing as programming would send most people to sleep!)
I was a complete beginner on Visual Basic but fairly good with excel before I started and the course was exactly what I needed to get going. The example code covered a wide range of useful things and happen to be a very good set of examples for the kind of thing I want to do with VBA.
This is my first day back in the office and I am already using VBA and actually getting things to work! Don't expect to come out of the 2 day course a pro but it is a good place to start."
Sotheby's Administrator Megan Mulrooney
"The trainer was very helpful and added humour to a subject matter that may seem tedious. I appreciated his enthusiasm."