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Setting Objectives Effectively: Reach your desired Outcomes

Success rarely happens by chance.

It’s the result of careful planning, dedication, and effective goal setting. Whether you’re striving for personal growth, career advancement, or business success, setting clear objectives is essential. One popular framework for setting meaningful an achievable goals is the SMART objectives method.

In this blog, we’ll explore the SMART methodology and how it can help you navigate your journey towards success.

SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-bound. This method was developed as a guideline to create objectives that are well-defined, realistic, and motivating. Let’s look at each element of the SMART framework.

setting objectives

  1. Specific

To set a sturdy foundation for your goals, they must be specific. Clearly define what you want to achieve. Vague goals often lead to confusion and lack of direction. By answering the five W’s (What, Who, Where, When and Why), you’ll narrow down your objective and set the stage for success. For instance, instead of a general goal like “Increase staff One to Ones,” a specific goal could be “Plan and meet all staff at least once a month to discuss their development.”

  1. Measurable

Measuring progress is crucial to staying on track and keeping motivated. Objectives should be quantifiable so that you can track your advancement and recognize when you’ve reached your goal. Establish tangible metrics to gauge your progress, such as percentages, numbers, or specific milestones. If your goal is to increase website traffic, a measurable objective might be “increase monthly website visitors by 20% within six months.”

setting objectives

  1. Achievable

While it’s admirable to dream big, setting unattainable goals can lead to frustration and disappointment. Your objectives should challenge you, but they should also be realistic and achievable within your current resources and constraints. Assess your skills, available time, and available resources to ensure that your goals are within reach. If you’re a novice runner, aiming to complete a marathon in a month might not be achievable, but running a 5K race could be a more realistic goal.

  1. Relevant

Goals should align with your overall vision and purpose. Each objective should contribute meaningfully to your larger aspirations. Consider whether the goal is relevant to your current situation and whether it fits into your long-term plans.

  1. Time-bound

Without a clear deadline, goals can easily lose their urgency. Time-bound objectives give you a sense of accountability and help you manage your time effectively. Set a specific time frame for achieving your goal, whether it’s a few weeks, months, or years. This not only provides structure but also motivates you to work consistently towards your objective. For instance, if you’re learning Excel, your time-bound goal could be “Be able to write basic formulas within six months.”

setting objectives


In the pursuit of success, setting SMART objectives can be your secret weapon. This framework offers a systematic approach to goal-setting that ensures your objectives are well-defined, attainable, and motivating. By making your goals Specific, Measurable, Achievable, Relevant, and Time-bound, you increase your chances of turning your aspirations into reality.

Further Reading

If this subject area has interested you, and you’re looking for other practical areas to implement it, why not have a look at:

New Managers: How to Boost Efficiency with Introduction to Management Expert Tips

And how to set goals for your team using the SMART method

Setting Goals for your Team

By Jacob Ahmadzai

Helping businesses improve performance with proven learning and development solutions. London based with a global reach.