These days your company is nothing without a website. Even the smallest family-run concern will have a snazzy looking web page with more links, video clips and interactive widgets than you can shake a flash drive at.

So how do you make your company stand out from the crowd with a vibrant, original website that will both attract traffic and do good business? The answer could well be Microsoft's Expression Web, an exciting web design product that heightens the site creation experience making it quicker and easier to get the results you want.

One of Expression Web's key features is its ability to support numerous types of coding from HTML and CSS to JavaScript and PHP whilst its professional code editor tracks and searches for standards violations. This means that you will never be in danger of stepping outside the boundaries of accepted practice for business websites.

But what about getting that all important layout right? With the sheer volume of sites out there competing for web traffic and customer base if your website doesn't immediately attract a visitor's attention then its is safe to say that they will never return.

Microsoft Expression Web utilises an ultramodern CSS design surface so that you can manipulate, reposition, resize and re-jig your web page ensuring that it suits both your specific requirements and industry standards. In addition the CSS rendering engine allows you to view any design changes instantaneously with a professionally rendered view of the amended page.

Microsoft Expression Web also makes tweaking and removing glitches from pages easy with a sophisticated diagnostic tool that debugs web pages within multiple browsers. This application is further proof that Expression Web leaves nothing to chance when helping you to construct slick, accessible and error-free sites.

As mentioned earlier in this article attracting web traffic to your site is paramount if your company is to grow in reputation and customer base. Correctly identifying the elements that ensure search engine compatibility can be a tricky and imprecise science but Microsoft Expression Web's pioneering software includes SEO reporting to provide you with tips and pointers for how to improve the volume of traffic to your site and how to hold the visitor's attention when they are there.

When you really get to grips with Microsoft Expression Web there are untold options for enhancing the product's functionality. For example it is possible to add menu commands and panels that effectively customise your site designing experience. Publishing is made flexible also with the option of 'live' on-server edits.

Microsoft Expression Web truly is the future of standards-based web design. It boasts a host of features to optimise the success of your company's website, both from an aesthetic point of view and a purely practical one. However, due to its comprehensive nature the program can take a while to fully explore which is why it is recommended to undertake a course in Microsoft Expression Web that will clearly and concisely explain the huge range of benefits inherent in the program.