Are you sitting comfortably? Then I'll begin. Once upon a time, in a big building right in the centre of town, lived a business. The business was happy to have got as far as it had, holding off rivals and building a prosperous, upbeat world for itself. When storms would come, the business weathered them, and in bright sunshine, it made the best of the conditions. And when bandits and enemies attacked, it bravely defended itself and its home. As the years went by, the business grew strong and tall and came to be seen by some as a hero in those parts.

Every business has a story to tell. Perhaps not a fairy tale, but a story nonetheless. Whether it's the largest multinational corporation, a small family operation, or just one individual working by and for themselves, there's always a background to depict, current events to describe and a future to look forward to. What's more, it's increasingly become standard practice for companies to carry such information on their website - with an About Us section to fill visitors and customers in on the organisation's past and purpose, and a blog to keep them up-to-date with recent developments and things to come.

Of course, if you want this content to have the desired effect, to attract people to your company, to put across a positive impression of the business's activities and keep current and potential customers interested in the future, then you have to ensure that its appearance is of the very highest standard; you don't want the positive aspects of your organisation drowned out by a mass of ugly and unwieldy text. This is where Microsoft Word comes in. There's no software which can make your written content look better than Word - and with Word, it's easy to get your work up on the web as soon as it's ready to go.

After all, with Word, it's easy to get the perfect look for your written content. Of course, there's the huge range of fonts, styles and formatting options that you'd expect from Word. But the software can do a whole lot more to help your business. For instance, SmartArt graphics and text effects can dramatically improve the appearance of your text, giving it that professional sheen and - most importantly - enticing visitors in, catching their attention and giving you a greater opportunity to make an impact upon them.

Also, Word makes it easy to create boilerplates for your documents. This is an element of a page that's repeated over and over, containing information (such as your company's details) that you always want in your work - and with Word, you can design your boilerplate and simply drop it into every document in which it's needed. Similarly, the Add Image tool allows you to place a company logo or banner into each document wherever you want it, helping to ensure that your branding remains consistent throughout the website.

However, one concern that any business may have about maintaining content on their website is that it takes up valuable time that can be used elsewhere. Of course, the answer to this is that it's time well spent, it's an investment - but nonetheless, time is precious, and fortunately Word can help you to save it. As we've already mentioned, you'll want consistency on your website, not just in branding but in how every written page appears: colours, styles, layout, fonts. Rather than making sure that everything is set up correctly for each new page or update, you can simply create a template that has all those details stored and ready to use - and then all you need do is open up the template and start typing.

There is a final issue that needs to be addressed. Word can create attractive, professional and effective documents - but what then? How does that content get from the software on your computer to the web? There are two solutions to this problem. Firstly, when you open a new document in Word 2010, it gives you the option to make a blog post; if you have a blog that you're updating, select this option, fill in the blog information, create the post as you would any document and the software will submit it automatically to your blog. On the other hand, if you're looking to transfer your documents directly to your website, then Word allows you simply to save your work in a format that can be used online - either as html code, which can be slotted straight into a webpage, or as a .pdf file that can easily be viewed online through the Adobe Reader plugin.

Once you've got your document ready and looking just how you want, there's nothing more to do but upload it with the confidence that it will have just the impact you need it to have. And that's all there is to it: now the world can be sitting comfortably and get to know your own company's story, and you can look forward to living and working happily ever after. The end.