As web-obsessed Britons, 72% of us spend an average of 16 minutes surfing our social networks while lying in bed, checking Facebook, Twitter and other social sites. The peak time for bed-based social networking is 9.45pm, with 18% of those online admitting to accessing Twitter at that time. Britons also spend an average of nine minutes per night sending text messages to friends and family. More than a quarter of us do our supermarket shop in bed, while 10% pay bills online from under the duvet.

Whether you prefer to carry out your social networking from between the sheets or not, you can't afford to ignore the power of the web when it comes to conducting your business affairs. Companies across all industries are using technology to improve the way they do business, engaging customers using social networking websites. One well-known coffee chain, for example, has over 14 million followers on its social networking site. They realised that using Facebook was the best way to have a conversation with customers. And it's quickly overtaking the advantages of any high-cost advertising campaigns. In today's market, they need to engage with customers in a two-way medium and social networking is the ideal channel to support this.

If you use social networking sites or the web to promote your organisation, it's now easier to utilise the enhanced capabilities of Microsoft Office PowerPoint to embed a presentation on a web page. Even when it comes to working remotely with presentations, it's not a problem.

If you are using Microsoft PowerPoint Web App, SharePoint Online, SharePoint Online, you can display a Microsoft PowerPoint presentation on your web page, such as your blog or SharePoint wiki page. The presentation is stored in a public location in Windows Live SkyDrive, where you copy an HTML tag that you paste into the HTML of your blog or wiki page. That way, people can see the presentation without having to go to the SkyDrive folder. They advance through the slides one at a time. Updates to the presentation on SkyDrive are automatically reflected on the page where the presentation is embedded.

There are three steps to embedding your PowerPoint on a web page. First, you need to make your presentation public. If you are creating a new presentation, there are two ways to store it publically on Windows Live SkyDrive. One method is best if you are creating your presentation in the PowerPoint desktop application; the other method is simple if you are creating a presentation in your web browser, in PowerPoint Web App.

If you have an existing presentation that you want to embed on a web page, you can upload it to a public folder in your SkyDrive. Or, if it's already stored in a personal folder on your SkyDrive, you can move it to a public folder. If you have Microsoft PowerPoint 2010, save the presentation directly on SkyDrive by clicking Save & Send in the Backstage view (click File). Click Save to Web, and then double-click your public folder after you are signed in to Windows Live. If you have an earlier version of PowerPoint, save the presentation on your computer and then upload it to SkyDrive by signing in at http://office.live.com and going to your public folder. If you don't yet have a Windows Live ID, you can click Sign up on the Windows Live page.

You can also embed your presentation using PowerPoint Web App. Go to http://office.live.com , and sign in with your Windows Live ID. It's easy to obtain a Windows ID if you don't already have one. When you have signed in, the presentation opens for editing in PowerPoint Web App, and your changes are saved automatically. To make the presentation public, click File, click Share, and under Who can access this, move the slider to Everyone.

You can upload or move an existing presentation even if you are working with multiple files. If the folder already contains a presentation with the same file name as the presentation you are moving, that presentation will be replaced with the moving presentation.

To copy the HTML tag from PowerPoint Web App, sign in at http://office.live.com. Now point to Office, and then click Your documents. In the list of Shared documents point to your PowerPoint presentation. Or, open the public folder and point to the presentation there. In the menu that appears click More, click Share, and then click Embed and Click Copy.

You can past the HTML tag into your web page's HTML. The HTML you copied from the PowerPoint Web App page is an iframe tag, which is supported in many web authoring environments and blog services. These steps work in some of the most popular blogging services, such as WordPress, Blogger, and TypePad. If you use a blogging service that does not support iframes in posts, consult your blogging service provider for assistance. If you want to embed the presentation in a SharePoint wiki, paste only the src portion of the tag into a Page Viewer Web Part.

To embed your PowerPoint into your blog post, in your blog editor, begin writing your post, and then switch to HTML editing. In TypePad don't use the Quick Compose editor, but go to Blogs, click the name of your blog, and then click Compose, where you can switch from Rich Text to HTML editing. With the HTML tag you copied from the PowerPoint Web App page as the most recent item in your Clipboard, press CTRL+V. Now you can simply finish writing your post, then preview and publish your blog as you normally would.

Obviously you have to keep in mind that promoting over the web can have positive and negative results. When things go wrong, for example, it's not uncommon for parody links and videos to appear online before you can devise a positive PR strategy. The first disaster can sometimes grow into something much worse: a second - social - disaster. However, there are very few companies who believe they could manage without a website or web presence today - make sure you stay socially savvy in your business with PowerPoint.