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Sales & Customer Service Resources

Improve your sales techniques and customer service interactions with training programs focused on building strong client relationships and achieving sales targets.

  • The Three P’s of Effective Workplace Communication

    Fri 23 Feb 2024

    Effective workplace communication is the backbone of any successful organisation. To achieve this, communication must embody three key principles: politeness, professionalism, and positivity.   Polite Communication: Active Listening: Politeness starts with active listening. When someone is speaking, give them your full attention. Avoid interrupting and resist the urge to formulate your response while they are […]

  • Effective Communication: Having Difficult Conversations

    Wed 2 Nov 2022

    In all our careers there will be occasions where we need to have difficult conversations with our colleagues, these may be focused on performance management, poor behaviour, giving bad news, or be of a personal or sensitive nature, whatever the issue is, many of us do not look forward to these moments. Why do we […]

  • Customer Service Excellence

    Fri 28 Oct 2022

    Customer service matters! We all have brands or organisations that we love to keep returning to, and also those who after we receive poor customer service, vow will never see our business again! So, what is Customer Service? Customer service is the assistance and guidance a company or an organisation provides to people before, during […]

  • The Six Principles of Influence

    Fri 30 Sep 2022

    If you want to be an effective team player, leader, or manager, you need to be able to influence people. Your role title certainly won’t be enough to expect people to do as you’d like them to. You need to take other measures to get your colleagues to support your ideas. This article highlights the […]

  • Telephone Techniques – How to use your voice effectively

    Fri 16 Sep 2022

    The words we say make up only 30% of our communication. So we need to think about how we say them. To ensure that we are communicating effectively on the telephone, therefore, we must make the most of the 30% we have. Read on for four areas to focus on to improve your telephone technique. […]

  • Business Writing: Tips for Efficient Communication

    Thu 28 Jul 2022

    You can improve your profitability by ensuring clear and concise communication. Business writing is present at every level of any organisation and assumes many forms. In this blog, learn 5 key tips for business writing, as well as a checklist of considerations.  Business Writing – what is it? Business writing is any type of writing […]

  • Learning the art of Successful Selling

    Mon 17 May 2021

    clinching those important sales deals Struggling to meet your monthly sales targets? Learning from the experts may be just what you need! STL offers a  Successful Selling course to a wide range of organisations, from IT and Banking to Sporting Facilities and TV Stations. To increase any company’s profitability, a key ingredient is learning the […]

  • A Structured Approach to Successful Telephone Calls

    Wed 6 Nov 2019

    Why do we need training to talk to people? The number of people who do not have a structured approach to making and taking successful calls – their lack of basic skills required to answer the phone is surprising. This includes making sales calls or assisting someone who needs information. They forget the basics of […]

  • How Quality Customer Service Can Boost Your Profits

    Fri 9 Aug 2019

    It’s a new fiscal year for a lot of businesses. Targets are being set. Commitments are agreed. Customers are made promises. And the big question that businesses face is how can they expect to grow and generate more revenue from their customer base and new customers if their customer service is not set at the […]

  • Achieving Account Management Excellence

    Wed 19 Jun 2019

    What DO Excellent Account Managers do differently?   There’s account managers who seem to just about do enough in terms of generating profitability. And then there is successful Account Managers who are critical to their business and the customers they serve. This sounds familiar with account management teams across the responsible for developing account managers….so […]

  • 5 elements of great Customer Service

    Mon 13 May 2019

    5 elements of great Customer Service   Being focused on great service can raise so many positive aspects in a business. It can save you money and build an identity, and a business with an identity is pretty powerful stuff. Just ask Apple or Nike! Each of these brands is recognised by a unique ingredient. […]

  • The Power of Active Listening

    Mon 6 May 2019

    Active listening is an underrated communication skill that Leaders and professionals need to develop and improve. The benefits which come from this ability will raise your reputation and help you develop empathy. This article will explore the importance of active listening and how you can develop your skill to improve communication and at work. What […]

  • 5 strategic tips for sales success

    Sat 27 Apr 2019

    The dynamic art of selling defines success. There is nothing in the world like being handed a signed contract or seeing the product you just sold being prepped for shipment. No other area of professional skills offers such gratification. It feels like you won first prize. Yet do we win as much as we lose? […]

  • Stock-Takes, the Essential Facts You Need to Know

    Fri 5 Apr 2019

    From stock-take to plate costing The apprenticeship in hospitality is a learning curve in managing costs. Everything is calculated and considered. The months ahead are assessed for school holidays and man-made events. This year’s performance is a gauge to future expectations and budget planning. Yet nothing is taken as seriously, nor done as religiously, as […]

  • Top Trends in Business Intelligence Worth Knowing 

    Wed 30 Jan 2019

    Business intelligence continues to be an important sector for businesses everywhere. As data becomes more and more important, and we find new ways to collect and analyse it, it’s vital to keep up with how things are changing and growing. Business intelligence analysts need to keep their finger on the pulse in this fast-growing field […]

  • A new approach to selling

    Mon 21 Jan 2019

    What are they really selling? A new era of Sales Is it sell – at any cost? Perhaps the greatest dynamic in communication is the art of Selling. Verbal influence based in understanding another’s wants and needs builds rapport and natural empathy. The instruments or delivery systems of sales can be as diverse as the attitudes of the clientele. For example, an annoying jingle that becomes an official institution? More common is the half-price, three-month contract that builds in years of collaboration between client and provider. The aim […]

  •  6 Tips to Improve Sales and Customer Service 

    THE HIDDEN SECRET TO GROWTH: For many businesses, 2019 is a brand new fiscal year. Targets are set, commitments and guarantees agreed, but have you thought about whether your customer service lives up to your standards and expectations? Is it efficient, streamlined? How can businesses expect to grow and generate more revenue from both their existing client base and new customers if their service is not set at the highest standard? Rather than rushing to set goals for new […]

  • Service Customer-isation

    Wed 28 Nov 2018

    Service Customer-isation If delivery is the product, whether that be a physical object or a professional skill, then service is the vehicle that provides it. Service defines business. It is how our customers, clients and guests attach real-time value. The key component that sets us apart from our competitors. Typically business will focus on product […]

  • How Relationship Building creates SALES in ABUNDANCE

    Tue 6 Nov 2018

    SALES in ABUNDANCE   Is exceptional service anticipation? The waiter stands there looking at you hopefully. Pleasantly he suggests an entrée you had not considered. ‘Let me make your evening, this is one our finest dishes.’ You study his face. The ambience of the restaurant is a delight, and with a grateful nod you confirm […]

  • Exceeding expectations – Service or Delivery?

    Wed 10 Oct 2018

    Exceeding expectations – service or delivery? Do you really mean it? Great customer service isn’t a convenient statement for business to slap on a mission statement. It’s not a gimmick nor is it a side-line for those filling a job card out while doing a PhD. Great service is serious business and it starts with […]

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