{"id":3491,"date":"2019-01-21T10:25:57","date_gmt":"2019-01-21T10:25:57","guid":{"rendered":"https:\/\/www.stl-training.co.uk\/b\/?p=3491"},"modified":"2023-12-31T01:55:58","modified_gmt":"2023-12-31T01:55:58","slug":"sales-customer-service-improvement-tips","status":"publish","type":"post","link":"https:\/\/www.stl-training.co.uk\/b\/sales-customer-service-improvement-tips\/","title":{"rendered":"\u00a06 Tips to Improve\u00a0Sales and Customer Service\u00a0"},"content":{"rendered":"<p>THE HIDDEN SECRET TO GROWTH:<\/p>\n<p>For many businesses,\u00a02019 is a\u00a0brand\u00a0new\u00a0fiscal\u00a0year. Targets are\u00a0set, commitments and guarantees\u00a0agreed,\u00a0but\u00a0have you thought about whether your\u00a0customer service lives\u00a0up to\u00a0your standards and expectations?\u00a0Is it efficient, streamlined?<\/p>\n<p><b><i>H<\/i><\/b><b><i>ow can businesses\u00a0<\/i><\/b><b><i>expect to grow and generate more\u00a0<\/i><\/b><b><i>revenue from\u00a0<\/i><\/b><b><i>both\u00a0<\/i><\/b><b><i>their existing\u00a0<\/i><\/b><b><i>client<\/i><\/b><b><i>\u00a0base and new customers<\/i><\/b><b><i>\u00a0if their service is not<\/i><\/b><b><i>\u00a0<\/i><\/b><b><i>set at the highest\u00a0<\/i><\/b><b><i>standard<\/i><\/b><b><i>?<\/i><\/b><\/p>\n<p>Rather than\u00a0rushing to\u00a0set goals for new business\u00a0and productivity, why not think about\u00a0what\u00a0you\u00a0can do to improve\u00a0your service standard?\u00a0It seems so straightforward\u2026.\u00a0Create happy customers and benefit from their business long term.<\/p>\n<p>In theory that\u2019s fine,\u00a0however\u00a0the foundation\u00a0<a href=\"https:\/\/www.stl-training.co.uk\/syl\/228\/customer-relationship-management.html\">of\u00a0positive\u00a0customer service<\/a>\u00a0needs\u00a0to\u00a0be\u00a0firmly\u00a0embedded\u00a0in the company culture.\u00a0You\u00a0service\u00a0team needs to\u00a0live, breathe and\u00a0execute on these principles across the board;\u00a0whether\u00a0it\u2019s a phone call,\u00a0face to face meeting, an email,\u00a0live chat\u00a0or\u00a0a written document.<\/p>\n<p>The\u00a0building blocks that every customer service model can be built upon\u00a0are:<\/p>\n<p>MAKE A GREAT FIRST IMPRESSION:<\/p>\n<figure id=\"attachment_3561\" aria-describedby=\"caption-attachment-3561\" style=\"width: 258px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\" wp-image-3561\" src=\"https:\/\/www.stl-training.co.uk\/b\/wp-content\/uploads\/2019\/01\/Sales-and-Customer-Service-300x200.jpg\" alt=\"Improving sales and customer service\" width=\"258\" height=\"172\" srcset=\"https:\/\/www.stl-training.co.uk\/b\/wp-content\/uploads\/2019\/01\/Sales-and-Customer-Service-300x200.jpg 300w, https:\/\/www.stl-training.co.uk\/b\/wp-content\/uploads\/2019\/01\/Sales-and-Customer-Service-768x512.jpg 768w, https:\/\/www.stl-training.co.uk\/b\/wp-content\/uploads\/2019\/01\/Sales-and-Customer-Service-1024x683.jpg 1024w, https:\/\/www.stl-training.co.uk\/b\/wp-content\/uploads\/2019\/01\/Sales-and-Customer-Service.jpg 1280w\" sizes=\"(max-width: 258px) 100vw, 258px\" \/><figcaption id=\"caption-attachment-3561\" class=\"wp-caption-text\">Good customer service is key to a growing business<\/figcaption><\/figure>\n<p>There will never be a better\u00a0opportunity to\u00a0<a href=\"https:\/\/beyondphilosophy.com\/5-ways-make-great-impression-new-customer\/\">stand out from the crowd<\/a>\u00a0than when a new customer is shopping\u00a0around,\u00a0and\u00a0they\u00a0approach\u00a0you. Be friendly, concise, careful not to push too hard and be respectful of their buying timeframe. Engage them in conversation and listen closely\u00a0to what they need. Fulfil this interaction\u00a0by completing\u00a0any agreed follow up in a timely manner.<\/p>\n<p>There are a number of courses which can help develop empathy and putting oneself in someone else&#8217;s shoes, including our\u00a0<a href=\"\/ps-emotional-intelligence-at-work.php\">emotional intelligence training London<\/a> courses. A personable approach, full of understanding and empathy toward the client can help win more business than a hard-headed attitude.<\/p>\n<p>REDUCE YOUR RESPONSE TIME:<\/p>\n<p>This can be an opportunity to stand\u00a0out\u00a0and\u00a0<a href=\"https:\/\/www.stl-training.co.uk\/sharing\/customer-service-why-it-matters-to-sales-and-how-to-improve\/72\">exceed your\u00a0customers\u2019\u00a0expectations<\/a>. A lot of businesses have turnaround times that suit them, but not always their customers.\u00a0Having a\u00a0habit or a\u00a0mantra of consistently over delivering\u00a0builds trust long term.<\/p>\n<p>KNOW YOUR CUSTOMERS:<\/p>\n<p>Always invest in the time it takes to research your customers.\u00a0Your knowledge of how their business works and the challenges they face will serve you well\u00a0as you develop\u00a0the business relationship.\u00a0Research\u00a0their\u00a0Company website,\u00a0LinkedIn page,\u00a0TrustPilot\u00a0reviews,\u00a0and Glassdoor\u00a0or Facebook pages\u00a0to really understand their business.\u00a0Think about the language\u00a0they use, their values and what matters to\u00a0them.<\/p>\n<p>BE HONEST AND TRANSPARENT:<\/p>\n<p>If I don\u2019t know\u00a0the answer,\u00a0be honest. Your openness will establish your credibility and\u00a0integrity in the eyes of your customer.<\/p>\n<p>PUBLICISE ALL YOUR CUSTOMER EXPERIENCES:<\/p>\n<p>A lot of businesses out there will only publish the\u00a0very best feedback, or harness reviews for the sole purpose of\u00a0business\u00a0introductions.\u00a0Being completely transparent will cement your credibility and win business, but more than that, it builds trust.<\/p>\n<p>FORM LONG LASTING RELATIONSHIPS:<\/p>\n<p>Holding to these factors and making them a\u00a0habit leads to\u00a0<a href=\"https:\/\/www.stl-training.co.uk\/syl\/162\/customer-service-excellence.html\">increased levels of customer satisfaction<\/a>,\u00a0added long term value, longer serving customer relationships and\u00a0increasing levels of profitability.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE HIDDEN SECRET TO GROWTH: For many businesses,\u00a02019 is a\u00a0brand\u00a0new\u00a0fiscal\u00a0year. Targets are\u00a0set, commitments and guarantees\u00a0agreed,\u00a0but\u00a0have you thought about whether your\u00a0customer service lives\u00a0up to\u00a0your standards and expectations?\u00a0Is it efficient, streamlined? How can businesses\u00a0expect to grow and generate more\u00a0revenue from\u00a0both\u00a0their existing\u00a0client\u00a0base and new customers\u00a0if their service is not\u00a0set at the highest\u00a0standard? Rather than\u00a0rushing to\u00a0set goals for new [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[638,635],"tags":[],"class_list":["post-3491","post","type-post","status-publish","format-standard","hentry","category-professional-management","category-sales-customer-service"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stl-training.co.uk\/b\/wp-json\/wp\/v2\/posts\/3491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stl-training.co.uk\/b\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stl-training.co.uk\/b\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stl-training.co.uk\/b\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stl-training.co.uk\/b\/wp-json\/wp\/v2\/comments?post=3491"}],"version-history":[{"count":8,"href":"https:\/\/www.stl-training.co.uk\/b\/wp-json\/wp\/v2\/posts\/3491\/revisions"}],"predecessor-version":[{"id":3564,"href":"https:\/\/www.stl-training.co.uk\/b\/wp-json\/wp\/v2\/posts\/3491\/revisions\/3564"}],"wp:attachment":[{"href":"https:\/\/www.stl-training.co.uk\/b\/wp-json\/wp\/v2\/media?parent=3491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stl-training.co.uk\/b\/wp-json\/wp\/v2\/categories?post=3491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stl-training.co.uk\/b\/wp-json\/wp\/v2\/tags?post=3491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}